After preparing to see if Nintendo Ltd.'s (OTC: NTDOY) Wii Fit game would fly off the shelves once it was released yesterday in the U.S., there was no disappointment to be had. That is, the Wii Fit was sold out at 11 different stores in my area by noon on the day of release. You'd think this was holiday shopping time or something, yes?The Wii Fit, which comes with a game disc and a unique exercise "board" with sensors and all kinds of feedback, is geared towards exercise routines more than playing games. But, the unit does both -- it's a game that's masquerading as an exercise game. Just like the Wii Sports game that ships for free with every Nintendo Wii gaming system sold, exercise is the key to Nintendo's strategy with the Wii, even though it sells standard fantasy games as well.
But, the sheer insanity of word-of-mouth marketing and media coverage showed itself yesterday, as I visited no less than 11 different retail stores, from Wal-Mart, Inc. (NYSE: WMT) to Best Buy, Inc. (NYSE: BBY) to Circuit City Stores, Inc. (NYSE: CC). There was not a Wii Fit to be found. In fact, two of the Target Corp. (NYSE: TGT) locations told me that all Wii Fit stock had sold within 10 minutes of the store's opening that morning. It seems Nintendo may continue to dominate the current gaming systems for quite a while.
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Reader Comments (Page 1 of 1)
5-23-2008 @ 8:04AM
pollie said...
I bought the Wii Fit the day it came out and I have to say it is a great system to buy. It measures your BMI, weight, your balance, it sets weight loss goals for you, and it even gives you a personal trainer to work beside you. It is alot less expensive than joining a gym and also is a great way to work out at home while making the workout fun at the same time!!
I think it is a great asset for everyone so I suggest people buy this if they can as it is worth it. I am 100% pleased with this purchase and it is definitely worth the money!!
5-24-2008 @ 5:29PM
Dezi said...
I preordered my Wii Fit due to the fact took me 9 months to get my Wii because I didnt preorder. I love it!!! I am not a runner and I love doing the Island Run. Started using it on The 21st and have lost 1.8 pounds as of today the 24th. I hate exercising but this is not like exercising at all. I also love the skiing and the hola hoops is so great. My husband came inside today and thought I had been outside working in the yard I was sweating like crazy!! If you can get one get it it is totally worth it!!!
5-30-2008 @ 3:44PM
marc said...
I preordered the wii fit (from Play-n-Trade) and still don't have one because Nintendo decided not to ship to some of the smaller businesses out there. This really makes me angry at Nintendo because it is not supportive of small business. What good is a preorder that can't get you the item on release? Next time I'll preorder through Game Stop, but I feel bad for the little guy.
6-04-2008 @ 8:22PM
wii fit said...
i have some wii fit for sell
http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&item=250255429754&_trksid=p3907.m32&_trkparms=tab%3DSelling