The Associated Press reports that 99 year old billionaire J. R. Simplot died of natural causes after a life shunning cigarettes and alcohol. Although much of his $3.2 billion estimated net worth came from a deal he struck with McDonald's (NYSE: MCD) to supply potatoes for its french fries, he also made some money in semiconductors -- providing $1 million in capital for a 40% stake in Micron Technologies (NYSE: MU).
That Micron stake connects me -- however distantly -- to Simplot. That's because on June 22, 2006, Micron acquired Lexar Media, a maker of flash memory chips, for $850 million. I was an advisory board member of Lexar and received cash for my stake. Micron, which generates most of its revenues from Dynamic Random Access Memory (DRAM) chips, thought that Lexar's flash memory would help boost its margins by expanding Micron's then-developing memory card business. Unfortunately, Micron's stock has lost 22% of its value since the deal.
But Micron was not the biggest part of Simplot's fortune. He left home in 1923 with $20 worth of gold coins from his mother and traded up. His businesses, still family owned, manufacture agriculture, horticulture and turf fertilizers; animal feed and seeds; food products such as fruits, potatoes and other vegetables; and industrial chemicals and irrigation products. He all but invented the first commercially viable frozen french fries in the world.
Simplot was not a religious man - "I'm a fact man and if it don't add up, I don't buy it; I don't believe in hocus pocus," he said in a 1999 interview. And the fact is he lived a long and wealthy life.
Peter Cohan is President of Peter S. Cohan & Associates. He also teaches management at Babson College and edits The Cohan Letter
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Reader Comments (Page 1 of 1)
5-26-2008 @ 1:17PM
Kate said...
Where we lived Simplot was well known. You don't get to be a billionaire by being a nice guy.