Salesforce.com: On the Orient Express

Before starting Salesforce.com (NYSE: CRM) in 1999, Marc Benioff was already a veteran of the traditional software world. He spent 13 years at Oracle (NASDAQ: ORCL) and even had a stint at Apple (NASDAQ: AAPL), where he programmed in assembler language. In fact, he started a software company – Liberty Software – when he was only 15 years.

But, of course, Salesforce.com is his biggest achievement and so far it has disrupted the industry. Basically, he has evangelized the virtues of using the Web to deliver software, as well as used the subscription business model rather than the up-front licensing fees. Benioff calls this "The End of Software."

Well, last week, Salesforce.com reported its Q1 results. For the most part, the growth is continuing apace. Revenues surged 52% to $248 million and operating cash flow came to $84 million. There were 2,600 new customers, with the total at 43,600.

A key to success has been integration with various platforms such as Microsoft's NASDAQ: MSFT). Salesforce.com also recently bolstered its partnership with Google (NASDAQ: GOOG) by seamlessly integrating its Office-like apps.

Another key is Salesforce.com's extensive infrastructure that handles huge amounts of transactions. The company plans to build its first international data center in Singapore.

The growth of on-demand software is surging in Asia. According to a Springboard Research report, the market is expected to reach $1.16 billion by 2010, representing a 66% annual growth rate. Salesforce.com is likely to be a big beneficiary of this major trend.

Tom Taulli is the author of various books, including The Complete M&A Handbook and The Edgar Online Guide to Decoding Financial Statements. He also operates MergerBook.com.