Dow increases prices by up to 20% -- good or bad? Depends...

Well, this seems to be a case of love it/hate it sentiment. At least for me. Since I'm not a shareholder of Dow Chemical Co. (NYSE: DOW), I lean toward the more negative sentiment.

No doubt, many stockholders cheered the company's move today to raise its prices by up to 20% so as to combat high energy prices. After the company reported a 3% drop in earnings last quarter and an alarmingly shrinking profit margin, the move makes sense. Indeed, the stock finished the day 1.49%, or 60 cents higher to $40.83.

As a general investor, though, I can't help but consider the effect this move would have on other companies and the overall economy, and hence my other holdings. You see, Dow makes so many chemical supplies used in so many industries as raw materials that the announced price increase will affect many companies' costs.

And of course, as a consumer, I'm bound to hate the move. Already I pay higher food and gas prices -- now many other regularly purchased items will cost more as a result of Dow hiking prices. I'll pay more for products like antifreeze, cosmetics, pharmaceuticals, detergents, paint and clothes. Oh, diapers too.

Without being bashful about it, Andrew Liveris, Dow Chemical's chairman and chief executive, blamed Washington directly for failing to address the issue of rising energy costs for the past several years. "As a result," he said, "the country now faces a true energy crisis, one that is causing serious harm to America's manufacturing sector and all consumers of energy."

This is scary, and naturally Dow needs not absorb all the rising costs by itself. Therefore, we are now bound to see even higher inflation than some have originally anticipated. Too bad Dow's lobbying and the millions of pre-election promises haven't borne fruit, at least yet. We just have to wait and see now how much this move will affect us and how vast its implications will be as the prices trickle down the chain and reach us.