Live Nation teams with Facebook to sell concerts

Live Nation (NYSE: LYV) has secured a deal with Facebook and created an application for the social-networking site to sell concert tickets and promote concerts that may interest users. In addition, according to Variety, the application brings the "My Live Nation" global concert search engine into Facebook and allows users to sync the new application with their music library to receive concert updates automatically. Wired reports that the Live Nation application does not, however, link directly with your Apple Inc. (NASDAQ: AAPL) iTunes library or another third-party program, instead giving the user the option of pointing toward a library or not.

It's no surprise that one of the largest concert promoters has moved in with one of the top social-networking sites. Given that Live Nation is no stranger to wide exposure, the number of users on Facebook who may already be familiar with the promoter is likely to be significant. Instead, the aspects of Live Nation's application that allow users to share upcoming concerts and shows they are either attending or would like to attend should increase awareness of local and regional concerts -- at least on Facebook.

Not a bad idea in the end, even if it is some form of viral marketing like the cited Wired and Variety articles claim. It's not like Facebook is not already being used to market and sell music in other forms; the TuneSocial program basically advertises albums users are listening to, and iLike streams tracks that users enjoy. Live Nation offers the next logical step with concerts but directly connects users with the ability to purchase tickets and boast or share with friends.