Starbucks goes slutty and wakes up the fringe

Its not mermaid, its a siren... You learn that in Coffee 101 when you get hired at Starbucks

What's weird to me is that I read that Starbucks had used this old logo in the NW before...and people were offended...maybe strange, but documented. So why would they go out of their way to use it again? Maybe at this point, they figure any attention is good attention? Dr. Tantillo ('the marketing doctor') blogged on the fact that it makes no sense to have a 'temporary' logo: http://blog.marketingdoctor.tv/2008/05/29/tantillos-branding-bite.aspx

for those who love dunkins, be glad you have them.

they closed up all their stores in oregon.

i guess only east coast people like dunkins.

in the mean time why is shultz abandoning all the people who loved his coffee and trying to force that pike bland crap down our throats.

i wont drink that swill. so shultz:

you lost me

the logo isn't even a human. it's a siren... a mermaid... a fictional sea creature. is someone really going to boycott sbux over a non-human product of someone's imagination? do we, as a society, really need to take offense to an artist's depiction of something that doesn't really exist?
i'm an sbux employee, but i know i was off the week the new cups were introduced, and all i could think was "wow, i wonder when the protests will begin." i still think they're pretty fun cups... conversation sparkers. i like the "rubenesque" description, and the fact that her nips are covered. i don't care if they are shown, but i'm not going to have a customer yell at me over a cup... like i'm queen of the sbux... and some people still think they can yell at me for random crap that my hourly wage and nonmanagerial position does not cover. not cool. i don't come to your place of work and act like an a-hole.

As long as people can pay $3-5 for a cup of jo, people will pay the rising cost of gas. $4 for a caramel something or other? For what, 20oz? I can think of much better things to spend my $4 on. All the high priced coffee shops are going to hurt as people stop spending. As for the logo, let them boycott if they want to. There are crazy so called 'christian' groups boycotting everything everywhere. They are free to believe what they want to, I guess. Just don't push your wacko beliefs on me

let the Christians fight! I'm sure they'll find a solution like an appropriate sticker to cover the offensive double tail; or, better, some religious souls at Starbucks will create the new Christian latte, probably new Muslim mocha and Mosaic kosher espresso, what about a Buddhist capuccino ? Starbucks should eliminate the cup # 666 and work with religious leaders in approving these drinks - much more to do but not enough time - for me, the donut and the Mac Donalds' logo are much more offensive ...let me know, where you find sinful coffee drinkers in the Good Book ?

Tell them "Christians-for-Nudity" will pose for the next logo...

Coffee, naked, Eden, works for me!

I'm a Christian and I'm not offended by the logo nor do I care that Starbucks uses that logo. To attack all Christians, as some comment writers have done, is no different than attacking all muslims because of one suicide bomber, all whites because of the comments of a group skinheads or all blacks because of a Farrakhan tirade. Grow up people. This is one strange, fringe group and Christian bashing because of them is just as dumb.

I appreciate it when mermaids hold up their tails for me - it makes it much easier to make tadpoles.

Brian Wall

Wow, "FREEDOM OF SPEECH!" ... oh, unless you're a Christian group and I don't agree with you.

Here's the deal folks, as Christians, we seek to be, and promote being like Christ (in the Bible ... heard of it?). He was perfect and sinless. We try, but are not. We will always look like hypocrites in one way or another. That's not what it's about. Enough with the "hypocrites" comments. Look at Christ, not us.

Graphically, a hideous logo. No, it's not pornography and I get the "return to our roots" nature of it, but it IS a bare-chested mermaid spreading her legs (or tails) to entice us, the story even quotes Howard Schultz as saying so. I doubt my daughter will see it and suddenly want to do that, buit is what it is, folks. It's not a stretch to think someone might not like it, and guess what ... they can say so! (gasp!)

When I first got the new cup, I referred to her as the mer-ho. The name was well recepted in our barista... Learn the lingo. Since it is now hot, I have gone to an iced drink that comes in a clear plastic non-ho cup. Try it. No-Ho til winter, then it is ho ho ho..

people are idiots, like nun on a bun, chocolate mary, state of idaho cornflake.

give it a rest people.