USA Today recently published an article which outlines the broad decline of sales based incomes. Banks have tightened lending standards, which makes for a tougher time in closing deals. Large ticket purchases have been placed on the back burner as people readjust to upward spiraling living expenses. These things in turn, slow the flow of commissions, which then slows the flow of cash through the downward economic trickle. Profits from sales are injured and sales volume based incomes are shredded. More people spending less means more people earning less, which means more people spending less. It's a vicious and relentless cycle. No one is immune to the decline, and now that it has started, it must run it's full course. The thirty-year party of rampant, debt funded materialism has now come home to roost.

These changes can be felt even at the grassroots levels, where single parents wait tables and out of work college graduates sell subcompact cars in an attempt to keep up with skyrocketing cost of living increases. USA Today quoted Mark Gershman, who sells home renovation products in Scottsdale, Ariz. Gershman stated: "Since I can't control my commissions, I must watch every cent going out with greater care. Meals out are less often, and shopping at the mall is for recreation only."

Waiter Jason Erickson of Seattle sees the effects also, as the USA Today article reveals. Erickson sees his customers becoming more selective about what they order. Erickson can see how this change in purchasing habits has affected his own bottom line and how these changes can compound across the economy. Jason is quoted by USA Today as stating: "I'm only one person, and I can see how because I make a little less money, they make less money. Multiply this scenario times even 20 to 30 people, and it's a real impact."