It's no secret that 'Sex and the City' has been an overwhelming success. According to Box Office Mojo, the movie grossed $56,848,056 this last weekend. This is almost nothing more than found money for Time Warner Inc. (NYSE: TWX) as it gets to recycle its old content into a fresh new round of content, and it gets to do so at $8 to $10 per ticket. Add in the merchandise sales, future DVD sales, and the redistribution, and you have bonus bucks for the company. So what's next? Seems pretty obvious to me.
'The Sopranos' was a monster success for Time Warner's HBO. As I noted last year before the finale of the Sopranos, "....it's hard to imagine "truly" killing off a major franchise...."
Tony lived at the end of the series, but it looked like a showdown over a bust or bloody restaurant shootout was imminent as the "leave you hanging" point for future releases.
The series has the same winning formula for success as Sex and the City: Characters that get talked about beyond the show, trend-setting themes, extreme audience loyalty, and so on.
For Time Warner, the money is just too big and you don't have to be a mobster to do that math. Plus, this will be a movie that guys won't want to skip either. Don't fuggedaboutit...











Reader Comments (Page 1 of 1)
6-04-2008 @ 10:54AM
dede said...
You forget that sex and the city is in syndication on noncable channels thus there is a wider audience than the Sopranos. Which leads to more interest and a larger fan base.