This post is part of a series on some of the most memorable companies that have disappeared.
America loves an underdog. And for all its 33 years, American Motors Corporation (AMC) was clearly an underdog.
The American automobile company was formed on January 14, 1954, by the merger of the Nash-Kelvinator Corporation and the Hudson Motor Car Company, in an effort to challenge the "Big Three" automakers -- General Motors Corp. (NYSE: GM), Ford Motor Co. (NYSE: F), and Chrysler. At the time, it was the largest corporate merger in U.S. history, and the new carmaker became the steward of the popular Hudson Hornet and Nash Rambler lines.
After chairman George Romney retired from AMC in 1962 to run for governor of Michigan, the company struggled to come up with a way to compete with such popular "pony cars" such as the Ford Mustang. Sticking with its strengths in fuel economy, AMC introduced the Gremlin in 1970, its most popular car since the Rambler. The AMC Pacer followed in 1975. The Pacer was wider than Gremlin and featured fishbowl windows designed to eliminate blind spots. Unfortunately, it also had a bigger engine, which ran counter to trends during energy crisis of the mid 1970s. Some blame the Pacer's failure to catch on as the reason for the ultimate demise of the company.
AMC limped into the later 1970s and early 1980s largely on the strength of its Jeep brand. The company faced recalls of its products and stopped paying dividends to its investors. When no bank would loan AMC more money, it turned to French automaker Renault for help. Renault came to own the controlling stake in AMC. By 1983, all AMC models were rebranded as either a Renault or a Jeep. Jeep Cherokee came to popularity in this era and practically invented the SUV category.
But in 1987, struggling Renault sold its stake in AMC to Chrysler, where it became Jeep-Eagle division.
The AMC Gremlin may have been called one of the worst cars ever, but to this day the boxy little car with the big heart has its hard-core fans.
Let us know in the comments what you miss about AMC. And be sure to check out other Companies That Have Vanished.











Reader Comments (Page 1 of 3)
6-06-2008 @ 8:28AM
N said...
I had a Gremlin, stick shift, and to this day, I miss that great car. Ran like a top and had so many features that were not available at that time. My older girls remember it also. It was green, and everyone at work thought it looked like a "Sawed off Pickle". Thus, it was lovingly nicknamed, "The Pickle". I wish I had kept it, but traded it in for the AMC Hornet wagon, which I hated.
6-06-2008 @ 8:22AM
john said...
so much for doing research on this company, you forgot the 1967-1969 AMX one onf the most sought after collector cars today, developed as an "X" perimental car to rival the Corvette. This car packed a punch, then production of the Javeline from 1969-to i think 1972.
anyway poor research guys, huge misstake
6-06-2008 @ 11:16AM
RichDet said...
My 1980 AMC Spirit purchased brand new still runs like a champ. 187,000 miles, 2.5L "Iron Duke," 4 speed manual, original carb, two-tone paint (classic black on quick silver.) It's much easier to get replacement parts today thanks to the internet.
6-06-2008 @ 12:14PM
Jim Sisk said...
I sold AMC cars in the 1960s. I loved those cars. I owned a 1968 AMX with a 343 engine. This car was fast and it didn't have the largest engine which was a 390. The two passenger AMX was made from 1968 to through1970. The four passenger Javelin was made from 1968 through 1974. In 1970 AMC introduced a concept car, the AMX 3. It had a gullwing door design with a 401 cu. in. midship mounted engine. Probably one of the most beautiful cars ever designed. To bad Chrysler didn't see fit to build it instead of the ugly Viper. One of these is on display at the San Diego Automobile Museum and can be seen if you Google AMX3. I dorve one of the first Gremlins. AMC had an introduction for them at a hotel in downtown Cleveland. After lunch we all went to the parking deck to find fifty new Gremlins waiting for us. I pull out of the parking deck and parked in front of the hotel at noon on a Friday to a crowd of people that have never seen one. many people thought it looked like a tennis shoe.
The Pacer was orginally designed for the Wankle engine but American Motors was unable to perfect it for production. As a result they used the existing 232 and 256 cu. in. six cylinder engines. At 3600 lbs. it wasn't a fuel efficent car with the six cylinder and to heavy for a four.
I really miss AMC.
6-06-2008 @ 1:12PM
floatsfast said...
I bought a `73 Gremlin X new and it was a fun little car. the little 232 6-banger would do burn-outs like crazy.
The downside was the cheap plastic seats that would burn your legs in the summer and crack in the winter. It was scary looking under the car seeing how it was put together. Only 4 small bolts held the front suspension together.
6-06-2008 @ 2:07PM
Chris said...
My Mom used to do ralleye races with a Gremlin and then yelled at me for doing the same thing with my 87 VW Scirocco 16V. I wish I could find one for her that is still drivable.
6-06-2008 @ 8:10PM
mistermac said...
I would love to find an old Pacer or Gremlin tucked away in a garage covered with dust from about 1974.Ugly or beautiful is in the eye of the beholder.
I still think the pacer was ahead of its time for wind drag co-efficients.
6-06-2008 @ 11:55PM
Al said...
I proudly disagree with anyone who calls the AMC Gremlin or Pacer ugly!! They're both awsome, they're '70s icons, and they were built to last. They didn't explode like Ford Pintos or fall apart like Chevy Vegas, and they were roomier and more powerful than the Corollas and Civics of that era. And who could resist one with the optional Levi's upholstery?? I wish I could time warp back to that era and pick one up new.
6-07-2008 @ 12:04PM
hank said...
old gremlins never die, they get faster! 360 V-8s turbo 400 trans, posi rears, they become GETR-DONE ! GREMLINS, LOTS OF FUN ! ALL SURPRISE!
6-07-2008 @ 5:05PM
statcat said...
We had a amc pacer was like driving a glass enclosed globe kinda fun till someone wanted it worse than I and took it to Mexico with them.
6-07-2008 @ 7:22PM
william lindblad said...
Trey, if you want to do car companies that vanished in the U.S. - man, are you in for a long list. If you go back in time you will find one of the longest running court cases - who built the 1st? Case had a lot of contestants looking for bragging rights. Duryea won!
He actually did build the first one - and he kept it in case he had to prove it. Yeah, he brought it to court.
That was about 1906?, and after, it's a free for all. Everybody was in the car business, but most got wiped by the 30's depression. Lot tried after WWII. Tucker, Cunningham to name a few, but they never got off the ground. They still try. Delorean bit the dust and perhaps the Tesla will be next.
6-08-2008 @ 12:18AM
42 said...
heh. I owned two 60s Ramblers in the mid-90s when I was poor. I needed two to ensure that at least one of them was running. but these weren't really what I'd identify as AMCs, even though that was the name of the company. anyone who remembers AMC thinks of Pacers and Gremlins, not Ramblers. They were good cars, but unlike old Fords and Chevys parts are really hard to find and expensive when found. I miss those old boats, but I don't miss fixing them.
6-08-2008 @ 1:25AM
Kent said...
In a way AMC was ahead of its time. I remember they came out with the first American compact - the Nash Cosmopolitan - in 1950. It didn't last very long on the market, but they had the right idea. I had the privilege of visiting their factory in Kenosha, WI back in 1965. It was a great operation.
6-08-2008 @ 3:23AM
Richard said...
My great aunt purchased a Hornet. AMC was not known for having stylish cars, it looked boxy, but drove nicely. She drove that car for probably sixteen years and sold it to a friend in town. He drove the car until he died.
It does bring back memories thinking about the AMC brand.
6-08-2008 @ 5:49AM
David said...
I have vague memories of the Dumais AMC dealership in Woonsocket. Even as a kid, I loved those cars. They weren't nearly as bad as Fords, and definitely not as ugly as Chryslers.
6-08-2008 @ 3:19PM
Paul said...
Not all 1980s vehicles were branded Renault or Jeep....what of the 1980-1983 AMC Spirit/Concord,and the 1980-1987 AMC Eagle? AMC was always ahead of its time,with the unibody Rambler,Aluminum straight 6 in the 60s,small Gremlin in 1970 (a year before Vega and Pinto),futuristic Pacer of 1975 (GMs planned for Wankel never worked out,maybe AMC should have talked to Mazda for one),4wd sport utility wagon 1980 AMC Eagle (sorry Subaru Outback,and Subaru Yama Yagi).However,I think what really killed AMC was the bad press past cars got from their fast aging process out on the road.When entire front fenders from Gremlins and Hornets would rot away in a few years (no inner liners),and the gutless 232/automatic combination in Spirits and Concords failed to deliver decent gas mileage figures,AMC was considered backmarker to GM,Ford,and Chrysler (and the imports).I believe however that a crash quality program to improve Spirit,Concord and Eagle quality really made a difference.Many AMC Eagles to this day are hardly rusted out at all.Thats 20 years plus now....
6-08-2008 @ 3:33PM
Rich C. said...
My dad had a couple of Ramblers back when I was a kid. He had a 1959 Rambler Ambassador, two-tone baby blue and dark blue....with the fins and chrome, that car was a beauty. He also had a 1964 Rambler Classic 440 station wagon. As kids we loved to ride in the rear facing fold down seat in the cargo area. That car only had a small 6 cyl with an automatic. It took an eternity to get up to 60 as the car was so heavy.
6-08-2008 @ 6:24PM
Kenny said...
I used to own a 1980 AMC Eagle 4dr sedan. I loved that car ! I once tulled out a stuck Toyota 4wd at the beach with my car ! The car was well built , Very dependible and I wish I would have kept it. I would love to find another one and restore it.
6-08-2008 @ 7:20PM
jwharter said...
I had a 1966 Rambler Classic 4-door and loved it. It was very peppy for a 6-cylinder engine. I liked the color too (Balboa Aqua).
6-08-2008 @ 7:31PM
Larry said...
I had a 1974 Gremlin X..Black with wite4 racing stripes..232 6 and 3 speed!! BABY!!!! drove it form Milwaukee to HOuston..started EVERY DAY ran like a top///sorry it got totalled in about 1979