This post is part of a series on some of the most memorable companies that have disappeared.
America loves an underdog. And for all its 33 years, American Motors Corporation (AMC) was clearly an underdog.
The American automobile company was formed on January 14, 1954, by the merger of the Nash-Kelvinator Corporation and the Hudson Motor Car Company, in an effort to challenge the "Big Three" automakers -- General Motors Corp. (NYSE: GM), Ford Motor Co. (NYSE: F), and Chrysler. At the time, it was the largest corporate merger in U.S. history, and the new carmaker became the steward of the popular Hudson Hornet and Nash Rambler lines.
After chairman George Romney retired from AMC in 1962 to run for governor of Michigan, the company struggled to come up with a way to compete with such popular "pony cars" such as the Ford Mustang. Sticking with its strengths in fuel economy, AMC introduced the Gremlin in 1970, its most popular car since the Rambler. The AMC Pacer followed in 1975. The Pacer was wider than Gremlin and featured fishbowl windows designed to eliminate blind spots. Unfortunately, it also had a bigger engine, which ran counter to trends during energy crisis of the mid 1970s. Some blame the Pacer's failure to catch on as the reason for the ultimate demise of the company.
AMC limped into the later 1970s and early 1980s largely on the strength of its Jeep brand. The company faced recalls of its products and stopped paying dividends to its investors. When no bank would loan AMC more money, it turned to French automaker Renault for help. Renault came to own the controlling stake in AMC. By 1983, all AMC models were rebranded as either a Renault or a Jeep. Jeep Cherokee came to popularity in this era and practically invented the SUV category.
But in 1987, struggling Renault sold its stake in AMC to Chrysler, where it became Jeep-Eagle division.
The AMC Gremlin may have been called one of the worst cars ever, but to this day the boxy little car with the big heart has its hard-core fans.
Let us know in the comments what you miss about AMC. And be sure to check out other Companies That Have Vanished.
Facebook's IPO Debacle, Day 3: Un-Friended and Dis-Liked on Wall…
Former Olympic Rower Turned to Minimalism to Pay Down $82,000 in Debt


Reader Comments (Page 3 of 3)
7-01-2008 @ 11:12AM
Bud Anderson said...
From Cheap to Fast, my AMC's were a BLAST!!!
With building 3 businesses & raising 2 sons, I just recently sold my last AMC. My very 1st car was a 1963 Rambler with a 3 on the Tree that I bought for $25 in paper route money. Later, my 1st of many "Muscle Cars" was a low mileage 1968 AMX 2-seater. After buying mine when I was 17 for $450, I drove it to college, then raced it for many years, going through 3 - 390cid motors & 2 paint jobs. (At 1 time it was the color of a 1969 AMX, "BIG BAD Orange"!) It was my 1st (of many I owned & raced) to a rich guy in our WV AMC-AMX car club. He did a "Frame Off Restoration" and has spent another $43,000 on it after he bought it from me!! *(My biggest reason to sell my "White Lightning", was for it's own safety! My 2 sons and their friends were getting too close with Skate Boards & Bikes!!), plus we're into motorcycles, Scouts & music together too.
Although I'm glad that "White Lightning's" new owner has taken great care & detail in making it beautiful again, I lament that he covered up my Red, White & Blue paint scheme with the factory color = Pompe Yellow ( the color of a legal pad, LOL). There is a reason that you never see 1 that color ...... folks covered it up ASAP, because it's the ugliest color AMC ever made! ;(
I speak with certainty, having owned many dozen of every sporty year & model they ever made. At 1 time (before a wife & kids), I owned 3 of the 2-seaters at once!! 1 to drive; 1 to Drag Race; & 1 on the Dirt, = Flat Track! I loved most everything else about AMC's & AMX's and have owned everything from a 1974 AMX-Javelin to a 1961 2door American, Convertible!! I also owned both paint schemes of 1969 SC/Ramblers including a Gator National Trophy winner!!
I'm a former Scout & now Scout Leader. Loyalty has always been a big thing to me. My phone number used to acctually be 345-6269 = 3456AMX!! Since AMC was so special, I've done the most Loyal thing I could, = I've bought Sebring convertibles ever since!! :)
They're not as good as a Rambler, but they're the most fun "Descendant" left of our favorite underdog = AMC!!
The BudMan
Former President of the "WV AMC-AMX Club, since 1973"
7-03-2008 @ 11:02AM
j.cooper said...
I Had 1967 Ambassador white over red that my wife still thinks about. It was a fine car with luxury the big 3 couldn't match
7-07-2008 @ 8:38AM
DennyBeMe said...
Actually - American Motors was formed as a combination of Nash and Hudson Companies. They picked up on the Nash cars primarily, but both had cars way ahead of their time. To me, the class car of the day was the Avanti, and I think they still may be making these in South Bend to this day!
7-10-2008 @ 2:40PM
John Grychak said...
I sold AMC from 1979, till 1983, just before Chrysler stepped in to buy the company, all the cars sold well, and were pretty trouble free, the All wheel drives came out in 1980, Spirit Concord sedan and wagon, and they all sold well, especiall the Spirit Hatchback. It was a fun time to be selling cars. I started in the business in 1975, and recently retired, American cars always had their ups and downs, but they always seemed to bounce back even stronger, and I sure hope the will to fight off some of the Japs, Aisians, Indians, etc, will stay intact, hell we taught just about every nation how to build a car, now they're killing us, shame on American companies for not building a 30mpg car 10 years ago, we had the tech back then. My 1994 Buick Park Ave as big of a sled it was still got me 30mpg with a big V6 3.8 liter, why should that engine be giving less now?????
7-15-2008 @ 11:05AM
Bob said...
My Family owned Nash and Ramblers for 25 years. They had many things before other manufacturers. One was the All Weld Unibody. My father won a Kelvinator Electric Stove in a contest to name this construction. I wish I still had my first car. 1954 Rambler 4Dr. Sedan. 6 cyl, overdrive, reclining seats, 30 miles per gallon. Cars are now lighter and still gas mileage is not high.
7-16-2008 @ 3:50PM
Lisa said...
The AMC cars were ugly except for the Spirit. I had a friend who had one and it was a great car except for the lack of room in the back seat! I had a '74 Pinto and it was a cute car but a total LEMON (appropriately, it was lemonaide yellow)! It never exploded but after owning it for a couple of years and the fortune I spent on repairs I wished it would!! Of course, I was 18, it was my first car and I drove the wheels off of it!! It was a BLAST!!
7-19-2008 @ 11:46AM
hlhneast said...
AMC put out some dependable cars in the day. You still see some running which is impressive to me. There are still determined owners and companies devoted to the AMC brand. I own a '77 Jeep and am proud to develop the AMC powerplant in it so I can stay with the company. They made some great engines that are still viable today. The AMC 258 6 cylinder was so dependable, it was put into cars and Jeeps as well. When AMC took over the Jeep line, it only got better and sustained the Company for years. When they finally spun off Jeep to Chrysler, it spelled the end of an era for sure. Hated to see it go but there are plenty of AMC/Jeep enthusiasts out there keeping the company alive!
7-21-2008 @ 9:36AM
John Bingham said...
Trey: Do your homework! How can you make the statement about AMC not having a pony car? What was the Javelin? Or the AMX? Designed by famed race car driver Mark Donohue. They were very HOT.
As for my I had a '73 Levi's Gremlin "X" in "Mellow Yellow" with a 258 six. It was very popular with the ladies I will tell you.
7-28-2008 @ 1:15AM
Debra said...
My Dad bought a Rambler Ambassador station wagon in the late 60's. I could care less (I was around 10 yrs old) but my 19 year old brother was not happy with the old man's choice. He lamented "Ambassador, ambassador, my kingdom for an ambassodor" lol. Then my Dad bought a Javelin in 72. I inherited the car in 1980 and I LOVED that car. I could drive with my left leg hanging out of the window with the seat all the way back. I once had a full leg cast on my left leg and still could drive around. I still mourn it's loss.
8-01-2008 @ 3:10PM
Mike Bunis said...
I owned a 1969 AMX and it was one of the greatest cars I ever owned. It had the 390, the Hurst T-bar shifter, and more get-up-and-go than you could possibly imagine. Oh, and my license plates read "MY NASH". All the AMC people got it, few others did. I ultimately traded it in 1982 for an Avanti.