This post is part of a series on some of the most memorable companies that have disappeared.
RCA is perhaps one of the most famous abbreviations ever. Even though most people have probably heard of it, I'd be willing to say that quite a few would be stumped at what the letters stood for. Do you know? (No Googling allowed!) That's okay, because I'll tell you. RCA was the Radio Corporation of America.
According to a history at a site dedicated to RCA's current licensing initiatives, General Electric (NYSE: GE) established RCA in 1919 to fulfill a request made by the U.S. government during World War I. The government recognized the importance of radio patents during wartime and did not want GE to go through with a transaction that would see broadcasting materials sold to the British Marconi business. So, instead of interacting with British Marconi, the American Marconi business was absorbed into RCA.
As the years went by, RCA sold radios made by GE and Westinghouse and became involved in broadcasting. The radio medium saw its popularity rise in the early part of the 20th century, leading RCA to buy, along with GE and Westinghouse in 1926, a station in New York with the call sign WEAF. This was the genesis for the National Broadcasting Company, which you know better as NBC (and to think that a lot of pundits find GE's ownership of NBC Universal quizzical). Eventually, RCA bought out the Victor Talking Machine company in 1929. Yep, thus was born RCA Victor. Now, you might associate RCA Victor with that famous dog logo (I know I do). I didn't realize this, but that dog is called Nipper, he's said to be a Fox Terrier, and according to some legends I've read, he was thus named because he liked to bite people. Who knows, but I sure wouldn't want to bother him while he's listening to that phonograph of his!
But the time-line doesn't end there. RCA would move on to form RKO Pictures, become a major presence at Rockefeller Center's Radio City, and to distribute a famous brand of color television sets in the 1950s. In fact, for those who think paying a grand for big-screen flat-panel devices of today is exorbitant, how about paying that same amount for a screen the size of a ruler?! Believe it or not, that's what you would have shelled out for a small color unit way back when. NBC shows that were produced in color helped to create demand for RCA's color-TV products.
You've seen the RCA name on many electronic products, such as VCRs, stereo headphones, and DVD players. But did you know that RCA was in many different lines of business throughout its corporate life? Believe it or not, RCA, at different points in its later evolution, decided to diversify itself with really odd choices considering its electronic past. Incredibly, RCA invested in the Hertz rental-car agency, Banquet foodstuffs, publisher Random House, and, strangest of all (to me, at least), Gibson greeting cards. And to think I thought CBS (NYSE: CBS) buying CNET was quirky! Not even close.
As the RCA life cycle began to naturally wind down because of financial missteps during its latter existence, GE eventually took it over in 1986 and began a series of transactions to extract value from it. Today, the RCA brand, and that cute little dog, live on through licensing deals by current trademark owner Thomson, Inc. So, even though the original RCA entity is technically gone, its image does still resonate with consumers of today.
For many, RCA is a beloved name, and there are a lot of collectors out there who seek electronic products marketed by the old Radio Corporation of America in the previous century. As you can tell, this former powerhouse of old media has a rich history, one that is both fascinating and important in the context of the technological development of the country. For that reason, people love, respect, and will always remember these three letters as a seminal force in broadcast entertainment.
Disclosure: I own shares of General Electric; positions can change at any time.
Let us know in the comments what you miss about RCA. And be sure to check out other Companies That Have Vanished.











Reader Comments (Page 1 of 2)
6-06-2008 @ 9:17AM
Thomas said...
To me, RCA was Americana electronics. I miss the dog and phonograph. I never had quality issues with the RCA tv, vcr, and dvd player I had. The only reasons I don't have them anymore is garage sales from several moves I had to make and traveling light. I had looked for this brand when purchasing now, but not to be found.
6-06-2008 @ 10:30AM
George Melton said...
It's not just the phonograph Nipper is listening to, it's "His master's voice". (That was an RCA advertising phrase)
6-07-2008 @ 2:12PM
RON said...
I HAVE ONE OF THE LITTEL RCA DOG STAUES I FOUND IT YEARS AGO AT A SWAP MEET IN CALIFORNIA, I DONT KNOW HOW OLD IT IS CAN ANY ONE HELP ME TO FIND OUT IF IT HAS ANY MONITARY VALUE IT LOOKS LIKE THE ONE IN YOU PICTURE THANK YOU
6-06-2008 @ 11:31AM
Steven Mueller said...
I used to fix TVs and radios as a teenager. I well remember the familiar red-white-black RCA tube cartons from my favorite RCA distributor in Trenton, NJ, and the furor created when RCA changed their logo to the "modern" one in the late 50s or so. I'd like to have a nickel now for every tube I bought there over 30 years! It's a part of American history I'm still very fond of. Where can you even buy vacuum tubes today?
6-06-2008 @ 12:18PM
Anna said...
All through the 1950's and 60's a giant Nipper sat atop the tower of the RCA building on lower Broadway in Albany, N.Y. To many it was a landmark. The building was originally a store, then became an authorized repair center then changed hands out of RCA control. Sometome in the late 70's or 80's they removed Nipper from the tower top of the building. Many of us used it as a reference point when descending the hill to Broadway. Wish I knew what happened to the statue-had to be 15 feet tall.
6-06-2008 @ 12:06PM
Kaj Navillus said...
Hi George. Absolutely, it is not just the phonograph that Nipper is listening to, the reason he looks so intent, almost perplexed, is because his master's voice is on the recording that he is hearing. I used to do this with my dog when I was a kid, record my voice on my dad's old Voice of Music tapecorder (yes, that's how it was spelled) and play it back over a speaker on the floor or behind a door, and had such fun watching her look at the speaker or around so quizzically, wondering where I was. Those were the days, thanks for sparking back a fond old memory.
6-06-2008 @ 12:07PM
Rosemary said...
Like Thomas I always kept to the RCA brand in all video components because they all worked together with one remote and without all the programming one had to do with others. Also, in the 1970's I was taking an electronic repair course at a local college and the instructor told us if we ever got ahold of an RCA XL 100 tv to grab it quick because RCA made it to last for years. It worked so good that all the tv dealers and repair people were complaining so much about lost business that RCA stopped making them. The 19" I gave to my daughter and she stupidly sold it in a garage sale. The 25" console I bought in the 70's was used constantly until a couple of years ago but is still in the family and still going strong.
6-06-2008 @ 12:55PM
Stan said...
I miss most the job and people I worked with at RCA Service Co. It was the best 20 years of my life.
6-06-2008 @ 10:27PM
Rosemary said...
I used to buy RCA video components exclusively because they all ran off one remote. No programming needed. But also, because an electronic repair instructor once told me about the RCA XL100 tv's. They were made to last a lifetime and the tv dealers and repair persons complained so much about lost revenues that they were no longer made. I had a 19" that I gave to a daughter and she stupidly sold it for next to nothing in a garage sale. The 25" console was used constantly from the 70's until three years ago but is still in the family and still going strong. If you ever see one in a garage sale, grab it!
6-06-2008 @ 1:38PM
Shantelle said...
In my apartment I have an old RCA oven that must have been made in the 1970's or something or early 80's.. 50's unsure.. it works good! I also have a RCA VCR that I bought in 2000 at a local Walmart store, as well as a new RCA remote control for the vcr after the other one broke. They still do sell RCA electronic products in stores over here in MN. You just have to look around more. They're everywhere!! They haven't vanished.. lol
6-06-2008 @ 2:26PM
Denny Farrell said...
This Denny Farrell in Chicago. RCA is quality. I have 30 + years on radio and I'm still playing RCA. Nipper is a main stay on our program. It's true when they say, Quality last.
See you on the radio.
Denny F
6-07-2008 @ 3:05AM
VINNY said...
In 1981..........RCA records signed Diana Ross for $20 million dollars for six albums......all failures! With singles like "Pieces of Ice" LOL.......no wonder the company went under.
6-08-2008 @ 7:54AM
Steve Jones said...
ref: #6 Anna
If you drive downhill (Southeast) on Loudonville Rd. onto Broadway (South) and immediately look up you'll see Nipper. Probably about 992 Broadway - maybe the Hudson Valley Paper Company building? On the East side of the street (toward Erie Blvd.) Or if you're looking for Albany Shaker Road (to the airport) and are n/b on Broadway, look for the dog to turn up Loudonville Road.
6-08-2008 @ 10:29AM
Nornie said...
I have an RCA radio/record player I bought in 1970 that I am still playing. It is unusual because it is set in a bench. It is stereo and plays all record speeds. I have never seen another like it and value it highly. If someone else has one like it I would love to hear about theirs.
6-08-2008 @ 3:05PM
Rich C. said...
For "Steven Mueller, There are a lot of websites that still sell vacuum tubes. I was still able to re-glass some very old CB base radios. thetubestore.com is one of them. I still have some stereo gear from the 70s that is the JVC brand. I was told that it was the Japan Victor Corp. I wonder if it had any corporate connection with RCA Victor?
6-08-2008 @ 5:32PM
Ron Strain said...
You forgot to mention RCA"s entry into the Main Frame business which resulted in the largest write off since the Edsel by Ford at that time. When I joined RCA Consumer Electronics Division in 1960, RCA was the 16th largest company. The investments in the other businesses plus the main frame business were the results of Bobby Sarnoff wanting his own legacy.
6-10-2008 @ 4:20PM
Bart Snider said...
Here's another interesting tidbit about the early days of RCA and the establishment of NBC. The musical stinger, still used by NBC today, goes back to the early days of NBC when GE still had the major stake in RCA. The idea for the stinger is credited to some anonymous GE engineer who was on loan to RCA. The stinger is three musical notes: G, E and C, standing for General Electric Company. I was at GE the night we announced the acquisition of RCA and I was amazed that none of the RCA guys knew the roots of the stinger.
6-10-2008 @ 6:36PM
buzzy said...
Nipper is a Jack Russell Terrier, not a Fox Terrier
6-13-2008 @ 12:18PM
Tony said...
Did you know that RCA also got into education ? I attended RCA Institutes, Inc back in 1971 and took the Electronics Engineering course. My first class was Vacuume Tube Tech. They also had a television school in Rockafeller Center. The majority of students were veterans of the war that we were in at the time, on the GI Bill. Sadly I was also there when the school was closed down, left a lot of us hanging in the breeze. Not so cool !
6-13-2008 @ 12:11PM
KC said...
Is'nt "His Master's Voice" the British recording Company HMV ? So what is the connection between HMV and RCA? Can someone please enlighten me.