Imagine getting a free version of the new Apple (NASDAQ: AAPL) 3G iPhone if you spend enough money on your cellular plan.
According to the Telegraph, O2, the iPhone distributor in the UK, will do just that. The paper writes that the firm with the exclusive rights to the product in Britain "is set to give away the 3G version of the handset to its highest-spending customers when it launches here next month."
The idea makes a perverse kind of sense. Cellular providers will have to pay Apple about $400 for the handset, unless they are passing that costs on to their subscribers. If a customer has a large enough plan, say $200 each month for a year, it may make sense for O2 to give that customer an iPhone to stay around.
Maybe AT&T (NYSE: T) will do the same in the U.S.
Douglas A. McIntyre is an editor at 247wallst.com.
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Reader Comments (Page 1 of 1)
6-09-2008 @ 11:22AM
Melissa said...
With all eyes in the mobile world on Apple this week I thought the time was right to talk about what we believe is the best way to conduct a mobile web search on a device like the iPhone…a device with a rich, full screen, touchscreen only. Namely: Voice search. You say it, our speech recognition (running on a server) produces text, the text automatically dumps into the search engine that’s the subscriber’s choice (Google, AOL, MSN, etc.), the search engine returns results. Or via voice, search for any content from your local iTunes playlists.
Using the Apple developer kit, we’ve been hard at work developing impressive technology that make the iPhones capabilities even more powerful. Voice search. Song search and selection. At the touch of a button and simply by saying the word. Over the next few days – as the excitement mounts for the WWDC – we’ll be sharing more and more details here on our blog. For now though, I think all of us should sit back, relax and enjoy the show.
Of course, we believe the most powerful use of speech would be running on the iPhone itself (vs a remote server) and made available to the developer community via iPhone’s SDK APIs.
From: Kirsten Woodard [mailto:kwoodard@globalresultspr.com]
Sent: Saturday, June 07, 2008 9:25 PM
To: 'Kathrine Dela'; 'Melissa Hyland'
Subject: FW: FINAL BLOG
Hey there – if y’all are online this weekend – we need to start posting the blog below to all the usual sites – top tech blogs as well as comments on any appropriate articles. Give me a ring if you get this so we can discuss – we also need to track where we post by using an excel sheet. FUN!
From: Valerie Christopherson [mailto:valeriec@globalresultspr.com]
Sent: Saturday, June 07, 2008 2:36 PM
To: 'Chambers, Steve'
Cc: 'Mack, Richard'; kwoodard@globalresultspr.com; nuance@globalresultspr.com; Genser, Mira
Subject: FINAL BLOG
Hi Steve –
Thanks, we’ve reviewed the blog edits/comments and finalized the blog entry below. This is going to be placed as of now on a variety of sites and we’ll be sure to track it – it’s going under the name Nuance Mobile – we’ll be sure to share the final matrix with the entries so you have it as well.
Thanks for the quick turnaround – we’re off to the races and getting it out there!!!
Val & Team
FINAL BLOG POSTING
With all eyes in the mobile world on Apple this week I thought I thought the time was right to talk about what we believe is the best way to conduct a mobile web search on a device like the iPhone…a device with a rich, full screen, touchscreen only. Namely: Voice search. You say it, our speech recognition (running on a server) produces text, the text automatically dumps into the search engine that’s the subscriber’s choice (Google, AOL, MSN, etc.), the search engine returns results. Or via voice, search for any content from your local iTunes playlists.
Using the Apple developer kit, we’ve been hard at work developing impressive technology that make the iPhones capabilities even more powerful. Voice search. Song search and selection. At the touch of a button and simply by saying the word. Over the next few days – as the excitement mounts for the WWDC – we’ll be sharing more and more details here on our blog. For now though, I think all of us should sit back, relax and enjoy the show.
Of course, we believe the most powerful use of speech would be running on the iPhone itself (vs a remote server) and made available to the developer community via iPhone’s SDK APIs.
-Nuance (nuance.com)