This post is part of a series on some of the most memorable companies that have disappeared.
The original Montgomery Ward retail strategy focused on selling quality merchandise over long distances. Aaron Montgomery Ward had a vision of providing first-quality goods, at reasonable prices, to rural customers who might otherwise not have had such merchandise available to them. The first Montgomery Ward catalog appeared in 1872 as a single sheet of paper, listing 163 items for sale, with ordering instructions.
By 1883, the Montgomery Ward catalog, dubbed the "Wish Book," had grown to 240 pages and 10,000 items. It wasn't until 1896 that Montgomery Ward faced any serious competition in the mail order field. That was the year Richard W. Sears fielded his first catalog and the fierce competition between the two companies began. By 1904, Montgomery Ward was mailing as many as three million, four-pound catalogs to its loyal customers across the country. In 1908, the company opened a 1.25 million square foot distribution center and headquarters north of downtown Chicago.
In 1926, Montgomery Ward opened its first retail store in Plymouth, Indiana, while continuing to operate its catalog business. The company rebuffed a merger offer from Sears in 1930. All was well until the early 1950s when the automobile gave birth to suburbia, and Montgomery Ward held the city ground while its competitors moved out to the strip malls. By the mid 1960s, the company's catalog sales began to weaken and the company struggled into the 1970s after a merger with Container Corporation of America. In 1976, the company was acquired by Mobil Oil, and an aggressive restructuring buoyed the company. However, its catalog operations ceased in 1985, as its retail outlets underwent transformation from department stores to specialty stores. A leveraged buyout then took the company private in 1988.
Montgomery Ward sputtered through the 1980s and 1990s, moving always one step forward and two steps back. The company history indicates that it could never quite regain the leading edge. On December 28, 2000, after a poor holiday sales performance, the company announced its intention to cease operations, and by May of 2001, Montgomery Ward stores had all closed.
Today, Direct Marketing Services Inc. (DMSI) is bringing back Montgomery Ward in name only, trying to rebuild the brand under the old trademark banner. It would appear that DMSI has a desire to completely resurrect the Wards name. However, the new incarnation of the company has no other connection to the original Montgomery Ward beyond the trademarks it purchased.
Let us know in the comments what you miss about Montgomery Ward. And be sure to check out other Companies That Have Vanished.











Reader Comments (Page 1 of 5)
6-06-2008 @ 6:33AM
CAROL MAS said...
I discovered Wards online, and have purchased some nice bedding and curtains from them recently. Their stuff is not high-end, but good if you are not too fussy and are looking for a good deal. They have a great customer service department, and an optional 90-day deferment plan for payments made with a credit card.
6-06-2008 @ 7:22AM
brian pierret said...
what happened to all the money from extended warrenties. I called the number on the policy and they rembursed me . what about all the people that didnt call its not right.
6-06-2008 @ 7:31AM
David Owens said...
When I was in High school, I worked at Montgomery ward, and loved everything about the place, they always had the best sales on a variety of items and great employee discounts, after they closed took the garment sign from the changing room and still have my name tag. This particular Montgomery Wards location was in York, Penna. at the York Mall, or what used to be the York mall with MaCrory's right accross and down to the right. the York mall has it's own history really and you can look it up at deadmalls.com.
6-06-2008 @ 7:36AM
sharon broglin said...
Montgomery Ward & Co. was not only a catalog company, they were the originators of the mail order house in America, long before Sears, Roebuck and Co. The company was a pioneer in many areas in retailing. They were the first to offer employee health benefits, an employee news letter and many other benefits to their employees. The term "Satisfaction Guaranteed" was part of their promise to customers, along with a payment plan for goods that became known as the "Revolving Charge". Aaron Montgomery Ward, founded the company to assist the farmer and those living in rural areas from big town business men that raked them over the coals with high prices on goods that they needed to survive. The company was honored by many organizations as a contributor to life in America. The term "Monkey Ward" was unfairly given to the company by those unfair business men. The customer was always right and that cost many dollars. They were the creators of "Rudolph the Red Nose Reindeer". Many retailing firsts, some of which are still used today, are attributed to this company. Today, parents and grandparents should encourage the youth to honor companies such as this one by teaching them to shop at places such as J.C. Penney and Sears Roebuck & Co. so that this isn't their fate. I was proud to serve this company.
Sharon Broglin
6-06-2008 @ 8:14AM
Bill Markley Jr said...
I worked at Montgomery Wards in Davenport IA back in the middle 70's when they kind of peaked. Had I not gone on to college I may have been one of those managers who had to move on through the retail world looking for a home..I knew one of our senior management who went through 3 other now out of biz retailers and ended up without a family and job and became a homeless person he couldn't get over the crumbling industry...thanks US government interference, sheesh!
6-06-2008 @ 8:30AM
guss said...
before there was wal-mart, you had montgomery war wards. they had everthing. clothes, furniture,camping goods,everthing that wal-mart has now wards had.they had a great slot car track set up, near the entrance of sporting goods. i bought one of those tracks, but lost it due to a fire many many years ago.i loved that store. that store was in ypsilanti, mi. i have moved away long time ago, was across the street from what used to be fretter appliance, and big georges. both are now gone also. that was before circuit city,and best buy.
6-06-2008 @ 8:20AM
Jo Lustik said...
I used to love shopping at Montgomery Ward's because of the nice selection of clothes, jewelry, kitchen appliances and at one time they even sold shoes. Also, I did lots of shopping in their catalogue, and the prices were always reasonable.
I often wish that Montgomery Ward's was still around.
6-06-2008 @ 8:43AM
Lorraine said...
I remember Montgomery Wards well. I practically furnished my entire home thru that store. It was the best; clothes, household items, furniture, outdoor furniture. All my levelor window blinds came from Wards, as well as my reclining sectional, curio cabinets, dishes, pots & pans, silverware and just about anything you can think of. When they closed, I got a letter from Walmart saying that Montgomery Wards card holders were being issued a Walmart charge card to replace the Wards card. I loved that store. You can order online from them now, but I find the prices are a little high compared to other online merchants.
6-06-2008 @ 8:42AM
Frank Lang said...
I worked in the Credit Division of Montgomery Ward in St. Paul, Minnesota for 25 years. It was the greatest company to work for and the greatest people to work with.
6-06-2008 @ 8:54AM
Ray said...
How much longer do you think it will be when there is only one retail store left. Walmart. People are truly brainwashed that is where you save money, but when you really dig in and check it out, you will find they have you in their bag. They are a distribution center for Junk from China. Look at their line of meats. Fourth class. In the end, you get what you pay for.
6-06-2008 @ 8:44AM
Brett said...
Well, I worked there right up to the last day at my store, which was march 4 th 2001, ( which just happened to be my birthday ).while working there as a furniture salesmen for 6 years I liked working there ( I was a 2nd generation furnitrure salesman there, my mom worked the same dept with the same guys but retired about 2 years or so before I came to work there ). Its just sad the last few years Ward spent millions rebuilding the old store and it didnt matter, even though customer response was great, All of the problems they had came from the corporate offices, there were way to many managers , too much money @ the top and not @ the bottom ( where I was ) trying to keep good employees ( which is all to common now ), getting product was slow and problem ridden, so many simple little things that just didnt get fixed just ate away at the chain,I miss the relationships I had there , knowing and working with 180 people every day, alas never to be again.
6-06-2008 @ 9:13AM
paulaheisey said...
I was a store manager for Montgomery Wards; and we had great Pride in our company and our store until Mobil Oil bought us out in 1976. Their first rule of order was I had to reduce my employees bye 25% immediately. The First Budget I received from them budgetted a sales DECREASE. Open to buys for almost every department was severley cut back. Wards was the first Retail Giant to experience "downsizing".
The Pride we had in customer service and good quality merchandise ended when Mobil took us over.
They apparently bought Wards to run it into the ground; and it worked. Is Sears next?
6-06-2008 @ 9:16AM
Robby said...
I'll always remember the Montgomery Wards in Albany, NY. It was a 4 story building and we used to go there shopping with my mother and father on Saturdays when i was young. I loved going there, first place I ever remember riding and elevator. It had an operator who would announce the products on each floor. My sister and I used to love riding that elevator. Over the years this was about the only place I would buy everything. The ones in the places since I moved from that area all closed. Last one I saw was here in Modesto, California and it closed shortly after I arrived here. It's sad that things from our youth have to disappear. Times were nicer in those days!
6-06-2008 @ 9:16AM
Gina said...
I loved Montgomery Wards! I still have so many things that I purchased from them -- clothes and furniture. Walmart does not even compare--that place is a big warehouse and cheap products. Wards was better quality, and convenient to get to, I even fixed my car there. I hated to see it go!
6-06-2008 @ 9:28AM
anne said...
I loved Montgomery Wards in Richmond, Virginia. When I was 2 I could walk over there, and still be thought to be safe in that city. I'd look, nad look, and browse, and wish and dream. Wal-Mart can't hold a thread, it's cheap compared to Montgomery Wards, or Monkey Ward we used to call it. It was a good memory from my past.
6-06-2008 @ 10:28AM
Wolfhound said...
I was a salesman for Wards in the 1970's in Pensacola, Florida. The people that worked there fit the entire spectrum of human behavior. The greatest you could ever meet, combined with the lowest form of scum. Unfortunately some of the worst came from the leadership. The bad apples lied, cheated and stole as much as they possibly could, while the rest of us struggled to make a living. I was sorry that Wards folded, but not surprised.
6-06-2008 @ 10:45AM
A Degrassi said...
In the early 50's, when I was homebound with 3 little children, I could always count on Montgomery Wards to deliver quality and reasonably priced clothing and furnishings. Unbelievably, my husband still has and uses some men's socks that I purchased from them. I wish they had never gone out of business!
6-06-2008 @ 10:47AM
Dick7s said...
I remember like yesterday when the mail would come with our Monkey-Ward catalog. It was a treasure chest of stuff and when another new one would come the old got a place of honor in the outhouse. Nice except the slick pages.
6-06-2008 @ 8:16PM
k. cafaro said...
I bought my electric clothes dryer from Mongomery Ward catalog store in 1962 - it still works as well as the day it was delivered. It worked for four children and my electric bills are no higher than my neighbors. I am quite sure it was made by Norge. I haven't heard their name in a long time. This was a good investment.
6-06-2008 @ 10:59AM
lynne said...
I loved 'Monkey Wards' as my folks always called it. We always shopped there for house, car and clothing goods. When I got out of school I bought my first 'interview' outfit there. Their clothes were reasonable, great selection, and always fit right. Some of the stores sold gas as part of their auto dept and you could use your MW credit card to buy it. I remember I bought my first stove there, my first credit card purchase!