This post is part of a series on some of the most memorable companies that have disappeared.
How is this for a post-op? "The fashions were too forward," said apparel industry analyst Kurt Barnard. Merry-Go-Round was a huge clothing chain targeted at teens and young adults, one in which (I couldn't make this up folks) my best friend in high school worked, gaining her great respect amongst the shopping-obsessed teens we were.
In the late 1980s and early 1990s, Merry-Go-Round was the darling of Wall Street and the suburbs where Jessica sold $70 rayon shirts for minimum wage plus commission. Its 536 stores comprised Merry-Go-Round, Dejaiz, Cignal, and Chess King, the latter an acquisition made a few years before its demise. One blogger called the apparel "faux upscale" and wrote of the chain's merchandise, "the cheesiest, sleaziest, ugliest and most eye-searing '80s clothes you could possibly find. Velcro closures? Check. Mesh designs? Check. Excessive use of leather? Check. Odd-colored thick v-neck sweater vests? Check."
Sadly, the mid-nineties teen did not want to wear v-neck sweater vests, mesh, or paisley rayon blouses. According to the New York Times, the 1990s teen wanted ripped jeans from Wal-Mart. The company had expanded too fast, too furious, changing merchandising strategies so frequently that its edgy consumers couldn't keep up. The business was so overtly trendy it tipped over the edge. Merry-Go-Round filed for Chapter 11 bankruptcy protection in 1994, but couldn't stay afloat and liquidated all its assets in 1996 when its chief backer, Fidelity Management, pulled its support.
The music stopped for Merry-Go-Round, and all the mesh-covered horsies fell off. None of the children, it seems, cried.
Let us know in the comments what you miss about Merry-Go-Round. And be sure to check out other Companies That Have Vanished.










Reader Comments (Page 1 of 1)
6-06-2008 @ 8:42AM
G said...
WOW!!!...I use to shop there! I was sorta sad to see it go. I remember them having things that looked like clothing Janet Jackson would wear in her video's...even down to the choker necklaces!
Talk about a walk down memory lane.
6-06-2008 @ 1:40PM
shadetedder1 said...
I worked for them in the 80's and when the D.M.'s came to town everybody got high! where oh where are you now David S.?????
6-07-2008 @ 12:56AM
v said...
And wild pair shoes with the Kelly Bundy tank dress and the Z' Cavarrici jeans. Man, that was fun. Those clothes were made for budding young bodies. You could wear that stuff and not look like a whore or a dork. And remeber the 3.2 beer only 18 year old dance clubs? Ahh, those were the days..
6-07-2008 @ 3:30AM
gperr0408 said...
The article has so many inaccuracies it’s almost not worth reading. MGRE was a wonderful place to work, with a lot of fun, passionate hard working people that grew it from one store to almost 1000 stores and a billion dollars in sales. The reason for the company’s demise is much more complicated than the simple things mentioned in this article. The primary reason the company no longer exists was the ego of a couple of its former executives. One that didn't depart when he should have, and another one that had an ego so big he thought he could walk on water...he couldn’t... Greed was another significant reason this company vanished… There are many people that miss the brands that were part of this company. 12 years later people still remember it, and fortunately not everyone remembers it the way the writer of this article does… Don’t be surprised if you someday see these names again… stranger things have happened.
6-07-2008 @ 3:40PM
kim said...
I worked for the VP of Sales and Operations, then for the 3 Divisional Vice Presidents back in the early 80's. It was a wild place to work, to say the least. It was a great time for someone in their early 20's. Getting high with our bosses and the managers that came to town was "a way of life". But, then, it was afterall the 80's! I eventually married a DM and he bailed out just before their demise. There was a lot going on behind the scenes and it had little to do with the public not being able to keep up with the trends.
6-08-2008 @ 8:03PM
Maritza said...
I remember this store!! It says that they started to vanish in 1994, but I remember that in 1995, I first discovered the Merry go round store and bought a pink grapefruit colored vinyl jacket-and-skirt suit, when I was only 11 years old. I wore it on the first day at middle school, and it was one of my favorite outifts. Wow!
6-12-2008 @ 6:18PM
Alan Zacharias said...
I remember this company. They burned a lot of companies. I lost a lot of money. What do you think, Crooks Gone Bad. HMMMM
6-16-2008 @ 12:45AM
Rosalie Berger said...
The Merry-Go-Round Was the place to shop in the late 70's, then they went downhill for the 80's. I remember the 70's with beautful dresses, accessories the works and the look at that time was very much like early glamour of the 30-40's with a twist. They also were not made cheaply nor were they cheap in price.
6-26-2008 @ 1:38PM
Skyy said...
I used to ADORE Merry-Go-Round store. I still talk about it to friends. I got my Jr. Prom dress, my enitre outfit (including the teddy bear backpack purse) for my 1st day of my senior year, and soooo many other pieces of clothes & even a compilation c.d. the company released. They always had such a variety of clothing and styles. I was upset to see it go.
6-27-2008 @ 11:06AM
Rob said...
What a company, a great place to work, more fun than I could ever remember, and the dude who wrote this article needs to do alot more research because he does not have a clue of what happened to take this company down.....It's a real shame that certain people lost the vision of what once made this company what it was, to the demise of the company....
7-10-2008 @ 9:43AM
Chester Borland said...
I remember when Merry-Go-Round was in Indianapolis back in the 70's that the policy for all the teenage girls that worked there was: Either put out or get out
7-15-2008 @ 7:49AM
LLOYD APPEL JR said...
I am a prodigy of the X generation. I had it all, The BIG hair, Cavaricci's, Bo lo tie and the patten leather shoes. Sound familiar to anyone? I was young and loved every minute of it. I would not change a thing. Those were some of the best times of my life.Those clothes were our zoot suits and poodle skirts. Long live the 80's, YEAH BABY.
7-23-2008 @ 11:35PM
KathyB said...
I worked for Merry Go Round in the early 80's and then later worked for Cignal from 87 until they closed their doors. It was heartbreaking. I was ultimately a DM and will always remember those years fondly. It is sad to see an article trivialize the end of something that was so important to so many people. And as was posted earlier, it was way more complicated than this article makes it seem. My husband was a customer. Sadly though, I have lost touch with many great people who I met through this company. As I read these comments I think I may know some of you. it would be nice if we had a way for us all to connect, like a website or something. We were more like family than like coworkers.
7-28-2008 @ 11:48AM
chelsea said...
I remember spending some of my first paychecks there. Didin't they also carry a lot of 'unisex' stuff?Oh, man...if I were only HALF as thin now as I was then...how did I end up at Lane Bryant?
9-22-2008 @ 11:50AM
GARY GROSSMAN said...
10 YEARS OF MY LIFE TO MERRY GO ROUND, TRAVELED ALL OVER THE WORLD WITH THEM. GREATEST COMPANY TO EVER EXIST, AND YES A COUPLE OF EXECS WITH GIANT EGO BROUGHT THE COMPANY TO RUINS. GARY GROSSMAN EX BUYER
11-05-2008 @ 10:52AM
Cin... said...
MGR was amaaaaazing! Me and my best friend were club kids, and that was the store to shop at on Broadway, near Astor Pl. in NYC. They carried the best selection in Jnco wideleg jeans in the early 90's. They replaced that MGR location with a Gap, which is still there now. The only other store on our shopping route that slightly resembled MGR was Bang Bang Boutique, another store with uber-racey club clothing. They closed down, too =(