I have a confession to make: I'm getting nervous as the weekend approaches. A certain movie has me rather frightened. Is it that creepy picture about mass suicides from M. Night Shyamalan? Nope. It's Marvel's (NYSE: MVL) The Incredible Hulk. I'm a shareholder of Marvel, and I'm worried about its prospects. It opens on Friday the 13th. Yeah, that's a lucky omen.
Hulk, which is being distributed by General Electric's (NYSE: GE) Universal (I own GE as well, but this won't move GE at all), represents a fresh start for the green, angry beast. If you'll recall, there was a Hulk movie back in summer 2003. It was horrible. In fact, I remember getting up and walking around the theater during a portion of the film so that I could do a bit of self-editing on it. This time around could be different. I just read a review from The Hollywood Reporter that was featured in this Reuters link, and I have to say, I do feel a little calmer. According to the review, this new take on the Hulk character is an entertaining cinematic diversion wholly suitable for the dog days of summer. It apparently is a superior product.
Disclosure: I own Disney, GE, and Marvel; positions can change at any time.
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Reader Comments (Page 1 of 1)
6-12-2008 @ 12:32PM
Sheldon L said...
You have nothing to be nervous about Steve. I saw it last night.
Marvel HULK definitely is Incredible!
http://www.bloggingstocks.com/2008/06/12/marvel-hulk-definitely-is-incredible/
6-12-2008 @ 1:41PM
Jeff said...
I'm not sure how receptive people will be to a movie that crapped on everyone 5 years ago.
6-12-2008 @ 2:51PM
Djo said...
Early projections had Hulk at 35% definite interest and 9% first choice. 8 % Unaided awareness (a measure of "buzz").
There are all great scores for this point in its marketing cycle. Granted they got out the door a bit late due to CG rendering time, but I'm hearing more & more that people just want a satisfying popcorn rough & tumble Summer Flick - which is exactly what the Incredible Hulk is poised to deliver!
Just try to advise them away from Kung Fu Panda.
Jack Black or Ed Norton? EASY CHOICE!
HULK SMASH BOX OFFICE EXPECTATIONS.
*Plus I've been monitering reviews and smaller newspapers are giving 3 1/2 to 4 stars across the board, while bigger reviewers that get overly cerebral about cinema are knocking/praising it simultaneously.
Basically, those who know what they're going in for - a reboot of the Hulk that's set on "SMASH" this time through - are going to be very, very pleased.
6-12-2008 @ 2:52PM
Djo said...
Plus, it's set to OBLITERATE the Happening.