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As Exxon (XOM) exits retail gas business, avoids bad PR

Exxon (NYSE: XOM) says it cannot make money in the retail gas business. So it is getting out. That raises the question of whether anyone in that part of the industry can make a profit. If not, where will consumers buy gas?

According to The Wall Street Journal, "The retail gasoline business "continues to be a very challenging market with reduced margins, and there is significant competitor growth," says Exxon spokeswoman Premlata Nair." Exxon will sell many of its stations to local owners. Why they will be able to do better than the oil giant is a mystery.

The reason Exxon is making the move is that gas prices have been rising more slowly than oil prices. The inability to move up what the consumer pays kills the stations' margins.

There may be another reason for the move, one that Exxon does not want to talk about. To get the gas station business financially healthy again may require a sharp increase in prices at the pump. Per gallon costs could spike up toward $5. Exxon, already criticized for its huge profits, does not need to add to that the public image of hurting the American consumer.

Why get beat up over a few bucks?

Douglas A. McIntyre is an editor at 247wallst.com.

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Last updated: November 22, 2008: 08:46 AM

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