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Media World: The loss of Tim Russert is a huge blow for NBC News

Tim Russert on Meet the PressTim Russert, the host of "Meet the Press" and Washington bureau chief of NBC News, died today of a coronary embolism. He was 58.

Russert was the steady hand that steered the ship of "Meet the Press" and helped make it into a hugely profitable show for the General Electric Company (NYSE: GE) network. No other competitors even came close to matching it in the TV ratings.

As NBC News -- particularly MSNBC -- became the whipping boy of the GOP, Russert stood as a beacon of calm in an increasingly noisy media world. He earned the respect of people across the political spectrum for treating people in both political parties fairly. His show became must-see viewing for political junkies both inside and outside the beltway.

Unfortunately, the time for mourning for NBC News will be brief. The network brass has to find a replacement for Russert fast because the "Meet the Press" is a huge cash cow. Advertisers pay premium rates to reach the show's affluent audience. They are bound to worry about whether viewers will drift to "This Week with George Stephanopolous" or CBS Sunday Morning.

The network is going to have to choose its replacement carefully. Keith Olbermann, the popular MSNBC host, is too partisan. Correspondent David Gregory may be a good choice, as would Andrea Mitchell, the seasoned pro and wife of Alan Greenspan.

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Last updated: November 22, 2008: 09:18 AM

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