Digital sales still too slow for music industry growth

The International Federation of the Phonographic Industry reported Wednesday that despite the growth of digital sales in 2007, the format is still not "making up for the decline in CD sales or the effects of piracy." Sales figures for music were also the lowest in ten years, as the IFPI did not start publishing sales figures until 1997. Total global sales for 2007 were $19.4 billion, with CDs and DVDs pulling in $15.9 billion (down 13%), and digital downloads $2.9 billion (up 34%).

The chairman and CEO of the IFPI, John Kennedy, also revealed that "digital sales are growing healthily but, crucially, not fast enough to arrest the overall decline of the market." The report also noted "physical and digital piracy cost the U.S." arm of the music industry $5.3 billion, with digital piracy counting for 70 percent. Kennedy indicated that 39% of U.S. teenagers used file-sharing networks to illegally download music, with over 30 billion illegal downloads taking place around the globe. The IFPI has been at the front of a movement to "engage the support of Internet service providers" in order to curb users from illegally downloading via threats from ISPs.

Despite digital sales slow growth as physical sales continue to plummet, the advances made in accessibility and quality of music in 2007 should prove beneficial for the industry. With labels and music companies dropping anti-piracy technology in the face of continued illegal downloads, there remains apparent trust and hope in consumers. A 34% increase in one year may seem small, but if digital marketing can continue to improve in that fashion then the music industry may not have too much to lament.