NBC News President Steve Capus and his boss at the General Electric Co. (NYSE: GE)-owned network, Jeff Zucker, are thanking their lucky stars that Tom Brokaw will be the interim host of "Meet the Press" through the November election.Brokaw, who was anchor of "NBC Nightly News" for more than two decades, agreed to take on more duties at the network after chatting over a beer with Capus aboard an Amtrak train traveling from Washington to New York following Tim Russert's memorial service, according to the Washington Post. The 68-year-old Brokaw later called Capus to volunteer to temporarily take over "Meet the Press," the paper said. It was a no-brainer for NBC to take Brokaw up on his offer.
"Meet the Press" is a cash-cow for NBC, attracting well-heeled viewers eager to learn about the doings in Washington. Advertisers likely pay premium rates for 30-second spots on the program because it is so prestigious. It needs a host to fill Russert's role who has both name recognition and a reputation as a non-partisan straight shooter. Brokaw fits the bill on both accounts.
In fact, the 68-year-old native of South Dakota is such a good fit for the program that the network probably wishes he would take the job permanently, even though Brokaw apparently would prefer to spend his Sundays clad in waders at his Montana ranch fishing for trout. Odds are fairly good that Brokaw's tenure will extend beyond the election because finding the right host is not going to be easy.
Chris Matthews and Keith Olbermann of the MSNBC network are too partisan and grating to take over "Meet the Press." NBC's Andrea Mitchell and David Gregory are well-respected journalists but hardly household names. Look for them to try to land Katie Couric, whose future at the "CBS Evening News" is murky at best, or CNN's Wolf Blitzer or even Gwen Ifill of PBS.
General Electric's long-suffering shareholders are probably interested in the search as well. Any sale of NBC Universal would be easier knowing that one of its most visible shows is in good hands.











Reader Comments (Page 1 of 1)
6-28-2008 @ 8:12PM
cindy said...
I was a huge fan of Tim Russert and he opened my eyes to politics in a huge and enjoyable way...I adored him throughout the last election with his enthusiasm and genuine love for what he does...I have been a huge fan of Tom Brokaw for years and think he is a perfect replacement for now but feel he deserves to enjoy his retirement in Montana and with his family...therefore, Stephen Colbert is likable and he also opened my eyes to politics...Stephen, like Tim, loves his country, establishes good rapport with a diverse group of politicians, entertainers, etc. and makes a difference in what he does. My college bound daughter introduced me to the world of Colbert Report and I never miss an episode. He would draw a whole new demographic to the current favorable "Meet the Press" show. Something to think about.
11-24-2008 @ 11:26PM
Tim said...
I've read on a blog or two how Keith Obermann or Chris Mathews are vying for the "Chair". I like them both but you need a smart- impartial - numbers man Like Chuck Todd in that chair! He's very talented and seems to have those great qualities of sincerity and honesty that Tim Russert possesed & I cant tell if Chuck is registered as a democrat or a republican.. thats the fairness you need for that most revered spot on sunday morning political shows.
9-21-2008 @ 9:03PM
alice meyer said...
In today's September 21 Meet The Press, Tom Brokaw asked his panelists about Senator McCain's suggestion "to fire SEC Chairman, Cox." No one responded, nor did Tom comment, that the SEC chairman cannot be "fired." Why did he allow this error to stand?