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Big company, small town: Cracker Barrel Old Country Store, Lebanon, Tennessee

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This post is part of our Big Company, Small Town series, featuring large companies and the small towns in which they are headquartered.

As with many interstate travelers, the Cracker Barrel is a regular meal stop during my family vacations. Partaking of some comfort food, perusing the country store for toys and foodstuffs we recall from our childhoods, and resting for a spell in the rocking chairs can be just the thing after long hours on the road.

But also like many travelers, I'm sure, I had no idea that the Cracker Barrel came from the small town of Lebanon (pronounced LEB-nun by many natives), Tennessee, the county seat of Wilson County, east of Nashville.

A local spring was the chosen site for the town, and a nearby grove of red cedars inspired the town's biblical name. The town was incorporated in 1819, and Cumberland University opened its doors there in 1842. The town square -- which today features antique and gift shops that bring tourists from far and wide -- was the site of a Civil War battle in 1862. Some 130 confederate soldiers are buried at Lebanon's historic Cedar Grove Cemetery.

The town expanded once the Tennessee and Pacific Railroad came to town after the Civil War, followed by the Lebanon Woolen Mills and the Gulf Red Cedar Company in 1908. General George Patton's tanks passed through the town on their way to Europe, and after World War II, the town expanded again, with the opening of Tennessee's first industrial park, which is the site of Cracker Barrel's corporate headquarters.

Interstate 40, the main route for traffic between Nashville and Knoxville, passes just south of Lebanon. In the 1960s, when the interstate system was still fairly new, fast-food places popped up like mushrooms along the highways. Dan Evins, who worked in the family gasoline business in Lebanon, began to imagine a place that was more comfortable, reliable, and inviting than the typical fast-food joint -- a country store like small towns across the nation used to all have.

Dan opened the first Cracker Barrel Old Country Store in 1969 on a plot of land on the outskirts of town that the family owned. With its country cooking and gifts that were "worth buying," it was a big hit. With friends and local associates as investors, the Cracker Barrel became a chain of 13 locations in the South by 1977.

Until the oil embargoes of the 1970s, Cracker Barrel sold gasoline as well as comfort food. The company went public in 1981; CBRL Group Inc. (NASDAQ: CBRL) is the Cracker Barrel's parent company. Today there are more than 500 locations in more than 40 states.

I'm not sure when I'll ever get down to Lebanon, but no doubt the summer won't pass by without a stop at a Cracker Barrel for the biscuits and gravy with fried okra.

Be sure to check out more Big Company, Small Town posts.

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Last updated: July 06, 2009: 03:47 AM

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