Sharper Image lives on as a brand name, coming to a retailer near you

Earlier this year, chic and expensive retailer Sharper Image was purchased by a chop shop of sorts. A mall store with $5,000 massage chairs and insanely expensive geek gifts just didn't cut it in an age of high gas prices and home foreclosures. So the company, which went bankrupt, had its brand bought by Hilco Organization and Gordon Brothers Group. And guess what? You may see the Sharper Image brand again at you local Best Buy, Inc. (NYSE: BBY) or Target Corp. (NYSE: TGT) store aisles soon.

The Sharper Image brand may soon be pasted onto vacuum cleaners or sunglasses on retail store shelves. As people tend to buy brands as much as actual products, the brand will probably end up being a good investment on the $49 million that was paid to purchase it after the bankruptcy. It's pretty sad that such negative publicity about a single product -- the Ionic Breeze air purifier -- led to Sharper Image's downfall, although I believe there were deeper problems at play. As in, people loved to look at (but not buy) fancy things with grossly inflated prices.

It appears now that we may yet again see the Sharper Image name on infomercials, web sites and catalogs, as well as on some retail shelves. With an expectation of Sharper Image brand sales hitting an annual pace of $1 billion -- up from 2007's $375 million -- it's pretty easy to see why the owners of the now-defunct brand want to revive it. Customers know the brand, they trust it and they would love to see it on their new vacuum cleaner robot.