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Stocks to buy when markets crash -- lessons from Philadelphia Phillie Chris Coste

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The name of Chris Coste probably is not familiar to most investors. Heck, most fans of the Philadelphia Phillies never heard of the journeyman catcher until he made the team after languishing in the minors for more than a decade. But even investors who may not know the difference between a baseball and a football should get to know his story.

His road to the major leagues was a rocky one (both literally and metaphorically, like the movie), which is neatly described in his book The 33-Year-Old Rookie:How I Finally Made it to Big Leagues after 11 Years in the Minors. The North Dakota native never gave up on his major league dream even after he suffered setback after setback. He is not a a superstar and does not pretend to be one. Teams, though, need scrappy utility players such as Coste who can produce clutch hits to help them win games. The same is true for investors building a portfolio.

Too often, the superstar stocks like Google Inc. (NASDAQ: GOOG) or Apple Inc. (NASDAQ: AAPL) get all of the glory. But investors also have their reliable utility players that they can count on when the chips are down. Sometimes, like Coste, they have got some wear and tear on them, but they are still worth considering. Here are a few examples:


Research in Motion Ltd. (NASDAQ: RIMM) -- The maker of the BlackBerry reported disappointing earnings Wednesday, which sent the shares plunging. "Disappointing" may not be the right word. The results were actually outstanding, but just not as outstanding as Wall Street had hoped. Research in Motion may not be as cool as Apple, but it's unlikely that companies will dump their trusty BlackBerrys for iPhones without huge price cuts from Steve Jobs. That, of course, may happen.

Comcast Corp. (NASDAQ: CMCSA) -- Shares of the world's largest cable company have barely budged this year. Wall Street seems to think that the Philadelphia-based company will wither and die in the wake of competition from Verizon Communications Inc. (NYSE: VZ). In May, the company confirmed its 2008 outlook despite the economic downturn. It seems as if people may be buying fewer pay-per-view movies but are still signing up for digital phone service to save money.

Hain Celestial Group Inc.
(NASDAQ: HAIN) -- Investors ditched the maker of natural foods and organic personal care products when it tightened its guidance for fiscal year 2008 to $1.38 to $1.40 versus $1.38 to $1.42 in May. The shares are down more than 23% this year. Yes, I know that consumer confidence is shaky and some wonder whether the good times will continue. But every time someone gets sickened from another tomato it encourages more people to buy organic and draws parents of young children like myself to products such as Hain's "Earth's Best" baby foods.

United Technologes Corp. (NYSE: UTX) -- This conglomerate often is overshadowed by its better-known and larger Connecticut neighbor General Electric Co. (NYSE: GE). That's a pity since over the past five years its shares have risen 74% while GE's have plunged more than 10%. United Technologies also recently approved a $4 billion buyback and reaffirmed its full year guidance in April. Shares are down about 18% this year, which seems a little harsh.

Of course, I can't guarantee that these stocks will be homeruns, but investing, like baseball, is about percentages. The proven performers may get into a slump, but they almost always get out of them too.

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Last updated: November 10, 2009: 07:46 PM

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