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Yahoo! (YHOO) -- an apology from apologists

Jerry Yang, Yahoo! (NASDAQ: YHOO)'s CEO, and the company's chairman Roy Bostock sent a letter to shareholders defending the company's actions following the Microsoft (NASDAQ: MSFT) bid. There was nothing to defend. Those owning the web portal company's stock got slaughtered.

"Our board of directors and management made a great effort -- and conducted in-depth negotiations -- to elicit a feasible proposal from Microsoft that made strategic and financial sense for Yahoo, but without success," the executives wrote, according to The Wall Street Journal.

The comments are bogus on the face of it. Microsoft's offer got as high as $33 toward the end of negotiations. Yahoo! now trades at $22. That number almost certainly factors in two things that the market already knows. One is that Yahoo! plans to reorganize management to make the company more efficient. The other is that Google (NASDAQ: GOOG) will sell some of Yahoo!'s search ads, which should make the process more profitable.

Looking back on the entire Yahoo! and Microsoft mess, there is only one thing to remember. Yahoo! traded at $21.94 a week before the offer. It trades near the same price now. The only reason the company was ever worth more is because Microsoft needed it.

And, now that is over.

Douglas A. McIntyre is an editor at 247wallst.com.

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Last updated: September 07, 2008: 10:25 PM

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