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Sprint's new iPhone-killer selling like hotcakes

Doug pointed out recently that the new Samsung Instinct most likely could not save Sprint Nextel Corp. (NYSE: S) from its current financial and customer woes. He's right -- one phone does not resurrect a company. However, the Instinct -- which looks and functions very similar to an Apple, Inc. (NASDAQ: AAPL) iPhone -- is still selling like hotcakes. My guess? It's all due to Apple, not Sprint.

The Instinct, which apparently has become Sprint's best-selling 3G phone product ever in a very short time, is an impressive device. Feature-for-feature, it's right there with the upcoming 3G iPhone about to be released in a few weeks. Independent research that counted the movement of Instinct phones at 100 Sprint stores around the country report that it's selling out fast. Sprint contends that the smartphone is the fastest-selling phone in Sprint's history up to this point.

But, to those customers of Sprint (new and old) who just can't see themselves joining AT&T, Inc. (NYSE: T) just to get an iPhone, the Instinct is apparently turning out to be a perfect equivalent. If Apple had never released the original iPhone, the Instinct may have never been born. Apple, as usual, has made other hardware companies realize that hardware needs to be elegant, and software needs to be way elegant. The clumsy designs and complex cellphone interfaces may soon be extinct, thanks to Apple. And, Sprint's sales of the Samsung Instinct will at least owe partial credit to the iPhone maker.

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Last updated: September 05, 2008: 06:00 AM

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