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Business Week says housing could get worse: remember 'The Death of Equities'

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Back in August of 1979, BusinessWeek ran a cover story proclaiming The Death of Equities, suggesting that the stock market was dead, and only a fool or old, out-of-touch person would invest there.

Needless to say, that article could not have been more wrong, and the bull market that began three years later was the longest in history.

Now, the good folks at BusinessWeek are back nearly 30 years later to declare that "the treat of a free fall is growing" for the housing market. There are some similarities. Like stocks in 1979, real estate has been a poor performer of late and it's hard to find anyone, except realtors of course, who is bullish.

But the question is whether sentiment has shifted too far to the negative side, versus the optimist of a few years ago. As Benjamin Graham wrote, the secret to successful investing is to be "greedy when others are fearful and fearful when others are greedy."

The BusinessWeek article is well-researched and has some valid points. But to the contrarian, it's hard to think of a better buy signal based on BusinessWeek's less than stellar track record with Chicken Little headlines.

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Last updated: November 12, 2009: 12:19 AM

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