For earnings season, it's GE, GE, GE ...


A lot of investors think that oil prices will determine what happens to the stock market over the next quarter, and for the most part, that is right.

The world's largest conglomerate will report earnings next week. It has operations in almost every country in the world. It has divisions in entertainment, infrastructure, medical devices, jet engines, plastics and financial services. And that is just a partial list.

If General Electric (NYSE:GE) posts poor numbers it will be hard for the market as a whole to believe that the economy is going anywhere but down. According to Reuters, "Aside from second-quarter results, investors are anxious to see the companies' forecasts for world economic growth and their own corporate sales prospects."

It is hard to imagine that one company could set the tone that would influence how stocks may trade for several weeks, but GE does a great deal of business in Asia. Growth in that region is viewed as a salvation for large American companies.

GE also has a huge financial services arm. If it takes large write-downs, it may well be a sign that the credit crisis is growing.

GE. GE. GE.

Douglas A. McIntyre is an editor at 247wallst.com.

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