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Why is Societe Generale being fined for losing $7.7 billion?

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The Wall Street Journal's lead (subscription required) tells the story without a hint of irony:

The French Banking Commission Friday said it fined Société Générale €4 million ($6.3 million) for failures in its internal procedures relating to the €4.9 billion loss linked to an alleged rogue trader fraud.

I'm all for regulating being tough on corporate governance, but this fine is a head scratcher. Isn't losing $7.7 billion a sufficient punishment for failures in internal procedures? Do we really need to tack on another $6.3 million. Is this supposed to serve as a deterrent? I can imagine the boardroom discussion:

"Ya know how we lost $7.7 billion?"

"Yeah! Who cares? It's just money."

"We're being fined 1/10th of 1% percent of that amount as punishment for it."

"Oh dear! We better get cracking on fixing our internal controls!"

I'm just not sure what the point of this fine and, by fining the company, the only ones who are hurt are the shareholders, albeit not on a material scale. This fine is the equivalent of giving time out to a child who just got hit by a car to teach him not to cross the street without looking both ways.

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Last updated: November 14, 2009: 08:09 AM

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