A new report by Gigwise reveals the band's position and reasons for it, with Oasis calling the Radiohead method nothing more than a marketing tool. Noel Gallagher, Oasis' lead songwriter and guitarist, did call Radiohead "rebels and outsiders" when commending Radiohead's method as a unique marketing tool.
Oasis signed a new deal with Sony BMG Music Entertainment, a joint venture between Sony Corporation (NYSE: SNE) and Germany's Bertelsmann Music Group, last month that will see the band's own label, Big Brother Recordings, release the new album while Sony BMG oversees the band's back catalog and previous releases. The deal is a more traditional arrangement in today's market and environment that makes the new comments against Radiohead unsurprising.
But statements from Noel Gallager like "I didn't spend a year in the most expensive studio in England, with the most expensive producer in America, and the most expensive graphic designer in London to then give it away..." indicate that the band has a bloated opinion of their place and presence compared to Radiohead. In Rainbows received critical praise and commercial success, but no Oasis album has encountered similar critical praise in years. The band's singles and albums have enjoyed great commercial success, which might indicate why Gallagher and company feel the way they do.










