Wal-Mart might help your portfolio during the recession

An article over at MSNBC.com talks about Wal-Mart (NYSE: WMT) and its potential to thrive during the economic downturn. It got me thinking that maybe I should dump some of my underperforming financial stocks and invest in the controversial retailer.

Indeed, the article's thesis is almost undeniable. Whether you like Wal-Mart or not, it has an ironclad reputation for having low prices. Does it actually have the lowest prices around all the time? That I couldn't tell you. But a lot of items are pretty reasonably priced in any given store, and more importantly, people at least perceive that they are getting great deals when they shop there. In fact, in the latest Wal-Mart Weekly, Brian White analyzes the impact of Wal-Mart's initiative to purchase locally-grown produce to reduce the cost of doing business. This is a competitive move designed to help the company and its shoppers weather the financial storms pounding the markets and wreaking havoc on consumer-confidence levels. Wal-Mart is all about keeping things cheap, and this is going to resonate with the consumer so long as the bear market remains and the negative-wealth effect casts a pall over the nation.

Okay, that's the thesis in a nutshell. But what about the stock? How has it been performing? If you take a look at the AOL Finance snapshot for Wal-Mart, you'll see that the stock has performed rather well for most timeframes. It's dipped 3% in the last month, but it's only a few bucks away from its 52-week high (unlike my financial stocks, which seem to be making new 52-week-lows a daily habit!). That shows strength in my opinion. Compare Wal-Mart to competitors Target (NYSE: TGT) and Sears (NASDAQ: SHLD) and you'll see that the stock is doing reasonably well.