Patrons and employees alike await the final decision about which Starbucks (NASDAQ: SBUX) stores will be closing and who will be getting kind notes explaining why closing 600 stores is necessary, making their jobs not.
According to a report in The Wall Street Journal, about 50 stores have already been notified that they will be closing by July 31, and the list will be made public by July 15. The Journal writes of anxiety for the Starbucks faithful who have come to appreciate the caffeine brew and do not have satisfactory alternatives.
There are two stores in walking distance of my office and when Starbucks opened the second one about 18 months ago I was very surprised. However, I will not be surprised if the newer store is among the casualties.
According to the Journal, "The 500 Starbucks stores, as well as 100 store closings announced earlier in the year, are all expected to shut by the early part of next year. Mr. Schultz said in the email that those closings will be staggered over the next several months. Starbucks has said that California and Florida will have the most closures."
There is no question in my mind that Starbucks stretched too far into a shrinking economy and is taking the correct action by closing unprofitable stores. This is likely to increase business in the remaining stores, improving the over all bottom line.
Starbucks shares closed yesterday at $15.34, down from its 52 week high of $28.60. It is off pennies in morning trading, on pace with the over all market.
There remains a lot of competition for Starbucks and although I am a shareholder and do patronize the stores my first cup of the day usually comes from NYBD a few blocks away where I can get a large coffee and a toasted bagel for about $3, a bargain, and I support a local family business to boot. Since they only have one store, the nearby Starbucks closing is likely to help them as well.
A few Starbucks closing is not the end of the world for the company or the consumer. Now if Brian and Adriana closed the neighborhood bagel shop, that would be a tragedy.
Sheldon Liber is the CEO of a small private investment company and the principal for design and research at an architecture & planning firm. He writes the columns Chasing Value and Serious Money. Disclosure: I own shares of SBUX.











Reader Comments (Page 1 of 1)
7-09-2008 @ 2:28PM
wally said...
There's six Starbucks in a 3 mile strip where I live??? Two stand alone 1 in Kroger 1 in Target & 1 ea in two Bookstores!!!!
7-09-2008 @ 2:36PM
Sheldon L said...
Wally...not to one-up you...but...here in Santa Monica there are at least 25 stores within 3 miles, maybe more!
7-09-2008 @ 4:19PM
Laurie said...
Wally,
None of the Target, Kroger, or Bookstore Starbucks are closing. Those are License stores and they are owned, by Target, etc. Only Corporate owned stores are closing. The stand alone kind.
7-09-2008 @ 7:51PM
Mr. noitall said...
Oh well, I tried to warn you all about "fad" company Starbucks, but I guess few listened to an amateur analyst like me. Too bad. Too late now.
But it's not too late to re-think that "buy & hold" theory that everyone still believes in. That hasn't work too well lately either, Has it?