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Bringing new life to GE stock

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General Electric Company (NYSE: GE) used to have a great advertising slogan: "GE: We Bring Good Things to Life." I don't know when GE dropped that slogan but since its stock has dropped 32% under its current CEO, I was wondering how it could bring new life to its stock.

When GE announced this morning that it would try to spin off its Industrial unit, I realized that GE would like to bring new life to its stock. And I was invited to GE's CNBC Power Lunch this afternoon to discuss this before my segment was canceled. If I had appeared, I would have discussed the benefits of focusing GE on businesses with high profit potential in which GE has a competitive advantage.

GE's best business in that regard is its booming Infrastructure Unit which had $58 billion in sales and $11 billion in profit -- up 23% and 22% respectively in 2007. Infrastructure sells power plants, aircraft engines, and locomotives to growing economies like the Middle East, China and India. Unfortunately, GE has many other business units which do not perform as well.

As it gets ready to report tomorrow morning -- analysts expect 53 cents a share -- I can't help but think how much faster GE could grow if instead of the 0% growth it is likely to post, GE shareholders could enjoy the 20+% growth of that Infrastructure business.

That Industrial unit is the dumping ground for many of GE's more lackluster businesses including appliances and lighting that are part of its heritage. Industrial generated $13 billion in sales and $1 billion in segment profit in the last year. In February I estimated it would fetch between $13 billion and $16 billion if GE sold it. That represents roughly 5% of GE's market capitalization --- not enough to make a big difference in the view of investors -- its stock is up 45 cents today.

GE is heading in the right direction with that divestiture plan. But unless it takes a harder look at each of its business units, shareholders will continue to suffer due to the earnings drag of all those under-performing units. If GE needs any help analyzing what to sell and what to keep, I would be happy to help.

In the meantime, I would have no problem backing up the truck with GE stock if I could depend on 22% earnings growth. If GE takes credible steps to achieve this goal, I think other investors would follow.

Peter Cohan is President of Peter S. Cohan & Associates. He also teaches management at Babson College and edits The Cohan Letter. He owns GE shares.

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Last updated: July 06, 2009: 02:59 AM

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