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Will GE get out of hot water by selling NBC to Time Warner?

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General Electric (NYSE:GE), which reports earnings tomorrow, has indicated that it may spin-off its weakest divisions -- the firm's consumer and industrial units. No one cared, and the stock did not move. The action would not be enough, nearly enough to pull GE away from its multi-year lows.

What investors would really like to see is GE broken into little pieces, the smaller the better. The only growing and hardy business that GE has now is its huge infrastructure operation. It would make a nice stand-alone company.

The unit that investors most want to see GE kick out the door is NBC Universal, a mismatch with all of GE's other businesses. In the last quarter, it had revenue of $3.6 billion and segment operating profits of $712 million. It is profitable, but not growing.

There is speculation that NBC Universal may have a very interested buyer in Time Warner (NYSE:TWX), which is about to get a load of cash from its own spin-off of Time Warner Cable (NYSE:TWC). The New York Post writes that GE CEO Jeff Immelt may be "interested in exploring a merger or spin-off - with Time Warner and Liberty Media mentioned most often as the likely suitors."

A deal which combines a TV network and another studio with Time Warner is not so far-fetched. NBCU has a number of cable channels including the recently acquired cable and online behemoth, The Weather Channel. Time Warner tried to buy that all on its own. The $3.5 billion price was too high. TWX has it own cable powerhouse, the crown jewel of which is CNN.

Time Warner could save a fair amount of money by putting together two studios, which would allow it to increase earnings by tearing costs out of NBCU.

The financial portion of the transaction would be a big pill to swallow for TWX, but it is not beyond the media company's capacity. CBS (NYSE:CBS), which has revenue comparable to NBCU, has a market cap of about $12 billion. That means Time Warner would probably have to pay $15 billion to get GE's entertainment unit.

Shareholders in Time Warner want to see management step up and improve the company's prospects. There are not many big media deals to be had these days.

Sometimes needing something is just as important as whether owning it makes sense.

Douglas A. McIntyre is an editor at 247wallst.com.

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Last updated: November 11, 2009: 02:55 PM

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