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Google (GOOG) wants Yahoo! (YHOO) to stay independent

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Google (NASDAQ: GOOG) does not want Yahoo! (NASDAQ: YHOO) bought by another company. What a surprise. If Microsoft (NASDAQ: MSFT) buys the portal company, Google may have some real competition in search.

Reuters reports that, "The world is better off with an independent Yahoo," Google CEO Eric Schmidt told reporters. There's "more competition ... in search, and more competition in the other advertising markets where Yahoo is a leader."

The comments are immensely self-serving. If Yahoo! is independent, Google not only avoids competition, it may pick up hundreds of millions of dollars a year selling advertising for the smaller company. The two firms are looking at Google running its text-based search advertising, AdSense, on Yahoo!'s pages to increase revenue yield.

Schmidt might as well keep his opinion about Yahoo! to himself. It has been obvious for months.

Douglas A. McIntyre is an editor at 247wallst.com.

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Last updated: November 11, 2009: 05:15 AM

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