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eBay just isn't what it used to be

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It's funny how deadlines are sometimes so disconnected from what's really going on. Yes, eBay Inc. (NASDAQ: EBAY), the online auctioneer, beat analyst estimates coming in with earnings of 43 cents per share, compared to expectations of 41 cents. Yes, its earnings growth was a not-too-shabby 22%. And yes, PayPal remained its bright spot, with a 33% revenue growth. But eBay shares are trading down 7% in after-hours due to a soft outlook.

Is it just the soft outlook though? Most companies give a lower guidance these days as the weakening U.S. economy is hurting business. I'm sure some of eBay's softer outlook could indeed be attributed to the weakening economic conditions, but once they start digging deeper into the metrics, many on the Street aren't happy. For example, the 20% revenue growth -- or more specifically, the 13% revenue growth at eBay's Marketplace -- doesn't reflect the actual business very well, as advertising and increasing take rates have been contributing more and more. In fact, Silicone Alley Insider has no problem proclaiming that eBay growth is grinding to a halt, saying that "Transaction revenues grew just 9% year-over-year, vs. 14% y/y growth last quarter and 23% y/y growth during Q2 2007."

Then we have gross merchandise volume, or GMV, where analysts had been expecting a 12% growth. Not only did eBay post only an 8% year-over-year growth, but it posted a 2% decline sequentially. Another disappointment was the new listings numbers, which totaled 666.9 million, up 19% year-over-year and 3% sequentially.

Marketplace -- that's where the problems lie, and that's where investors would like to see improvements most; Skype and PayPal are growing well. Thing is, Marketplace isn't such a market place anymore. I'm not even sure how eBay can fix that. The internet and its users have evolved and I don't know that eBay fits the bill anymore. Just like Yahoo!, eBay is a mature company in the lifespan of the internet, and both have their glory days behind them. I wouldn't touch eBay stock as I don't see it going anywhere with its current business model.

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Last updated: November 13, 2009: 12:48 AM

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