Mozilla Firefox an investment worth it for every website business


When I read that Bank of America Corp. (NYSE: BAC) website didn't officially support the world's second-largest web browser until just recently, I was stunned. The Mozilla Foundation, maker of the super-popular Firefox web browser, now commands about 19% of the global web browser market, behind Microsoft Corp. (NASDAQ: MSFT)'s Internet Explorer web browser.

Yet, many (many) websites I visit (some very high-profile ones) were made for Internet Explorer only. These websites break at various points when using the Firefox web browser, mine, and millions others, favorite.

What are these Fortune 500 companies thinking? If a product has nearly 20% of any market, you darn well better pay attention to it. With more and more time being spent online instead of in front of the TV, website publishers need to recognize the value of supporting more than just the leading web browser. I can easily understand not designing a web experience for products that have lower single-digit market shares, but that's not what we're talking about here.

So, it was with disdain that I recently read that a Bank of America web support representative stating, "Please note Bank of America does not support Firefox." With email, actual workflow applications, multimedia and an entire media consumption empire existing on the web, the challenge for many websites will be to not forget the other large pieces of the pie. Ignore web browsers with growing market share at your peril, I say.

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