Too sexy for Wal-Mart ad executive heads to reality TV
Head to reality television, of course! B-list reality shows have given disgraced former stars like Jose Canseco (The Surreal Life) another 15 minutes of fame, and Julie Roehm wants in on the act too: Fortune reports that Ms. Roehm will be a judge on Jingles, an upcoming CBS show where contestants compete to write jingles for TV commercials. I can't wait to see that one. What's next? Who Wants to be a Roadkill Collector? I'm going to go out on a limb and predict that Jingles will last one season.
She's still living in Bentonville because she hasn't been able to sell her house.
I give some props to Ms. Roehm for capitalizing on her fame, but I think she has to be careful about not marginalizing herself by morphing into a d-list celebrity on the strength of her relationship with a coworker. But she's also running her own marketing consulting firm, so maybe she's keeping it balanced.
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