Too sexy for Wal-Mart ad executive heads to reality TV

Posted Jul 16th 2008 3:59PM by Zac Bissonnette
Filed under: Television, Wal-Mart (WMT), Marketing and Advertising, Scandals

What would you do if you were fired from your job as a top advertising executive at Wal-Mart (NYSE: WMT) after a torrid love affair with a subordinate, and then read about the ensuing drama and steamy emails in The Wall Street Journal?

Head to reality television, of course! B-list reality shows have given disgraced former stars like Jose Canseco (The Surreal Life) another 15 minutes of fame, and Julie Roehm wants in on the act too: Fortune reports that Ms. Roehm will be a judge on Jingles, an upcoming CBS show where contestants compete to write jingles for TV commercials. I can't wait to see that one. What's next? Who Wants to be a Roadkill Collector? I'm going to go out on a limb and predict that Jingles will last one season.

She's still living in Bentonville because she hasn't been able to sell her house.

I give some props to Ms. Roehm for capitalizing on her fame, but I think she has to be careful about not marginalizing herself by morphing into a d-list celebrity on the strength of her relationship with a coworker. But she's also running her own marketing consulting firm, so maybe she's keeping it balanced.

Tags: Julie Roehm, JulieRoehm, Reality TV, RealityTv, Sean Womack, SeanWomack, Wal-Mart, WMT