Sick, just plain sick to do that to children...as if they haven't been exposed to enough, we now need to show more violence!!! And yet we sit back and wonder why kids are so violent these days? HELLLOOOOOO wake up people!

Best. Commercial. Ever.

Oh...my...God! To think that someone would want to do that to a children's cartoon! What kind of people would do that sort of thing? That is so horrible! Those poor children that watched that, their beloved cartoon creatures being maimed like that. I hope that not too many children, especially very young ones, saw this pitiful excuse for a commercial. There are much better ways to get across the point of war/violence happening anywhere than to use a children's cartoon show characters! I just don't see what makes this such a great commercial in the eyes of some people.

This is one of the most disturbing things that I have ever seen. I can imagine that there have been many children who have been traumatized by seeing their beloved cartoon characters "killed". UNICEF ought to be ashamed of themselves. As for those who have plastered this sick piece of crap on the internet...You are a bunch of degenerates. Shame on you too.

It is horrible that children were exposed to the violence of war with a cartoon, the only thing that might have been worse would have been exposing them to real maimed children in a battle scene from a real war. The violence in the media is stylized, children do not really "experience" it, so they emulate it, not really understanding the devestating impact of it. Only Jackie Chan shows outtakes in his movies, and demonstrates that it is make believe, other action movies, are so realistic, that children try out stuff they see, because they think it is possible.

Yes well as TRAMATIZING as it is for little stupid blue cartoon characters to be shown being killed... hat do you think about the real thing happening... yes to LITTLE DEFENSLESS CHILDREN..... if you're to busy to teach your children about the epidemic in Africa then who the hell will teach them? hmmm..? just because this isn't happening right next door to you dosn't mean you can ignore it! your little children might be seeing this happening to cartoon charecters... but somone elses little children are actually EXPERIENCING this happening to THEM... if this is the only way to get it through you peoples heads then i applaud whoever made this commercial because apparently children aren't going to learn the terror happening in the world from their parents....

The only thought that comes into my head when I see this is, "What the heck did they do to the Smurfs and why did they make such a stupid and tasteless decision!?"

Maybe they should come up with a commercial that makes me think about something RELATED to the ACTUAL MESSAGE they're trying to bring across.

First of all, the ages of the viewers are to young to grasp the idea of the message which is simply terrorism to the children along with great emotional and psychological abuse.

The excuse is the cover-up of claiming this as an educational aid.
Some of us aren't as stupid as you obviously wish we'd be.