Campaign to save your Starbucks


MyFoxKansasCity reports that many people are not taking the closure of their local Starbucks (NASDAQ: SBUX) sitting down. If your local Starbucks is among the 600 being shuttered around the U.S., perhaps you would like to join the movement.

MyFox lists four Starbucks there that are closing. And it reports that people are already using e-mail and a Web site to fight the closing. For example, Kansas City H&R Block employees sent out e-mails arguing against the closure -- they suggest that downtown Kansas City is "just starting to grow" and that "their Starbucks has a lot of earning potential." And MyFox reports that Kansas City has set up saveourstarbucks.com where visitors can type in their location, and their comments about "why [they] just can't live without [their] favorite Starbucks location."

Will any of these efforts work? I doubt it. Starbucks probably picked the 600 stores that it's closing based on their relatively low traffic, their costs to operate, and their forecast of future revenues based on the local business and retail climate and the level of competition. It doesn't seem to me that a Save our Starbucks campaign would change any of these factors unless you could prove that you would bring, say, 10 of your friends to the location every week,.

But if your local Starbucks is closing, such a campaign would make you feel better. Is your local Starbucks closing? Will you campaign to save it?

Peter Cohan is President of Peter S. Cohan & Associates. He also teaches management at Babson College and edits The Cohan Letter. He has no financial interest in Starbucks securities.

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Last updated: February 13, 2012: 08:23 AM

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