Massively explains Warhammer Online to the dedicated WoW player

AOL Money & Finance

A 'Depression Era' mentality takes hold of consumers

The Associated Press reports that a "Depression Era" mentality is taking hold among consumers. This matters to the overall economy since 70% of Gross Domestic Product (GDP) growth depends on consumer spending. Maybe this is good news because it will make people care more about spiritual matters, and less about material ones.

AP bolsters its consumer mentality shift with excerpts from a Nielsen survey that interviewed 50,000 consumers by e-mail during the first week of June. The survey found that

  • 63% of consumers are cutting spending due to rising gas prices, up 18 percentage points from a year ago;
  • 78% of consumers are combining shopping trips;
  • 52% are eating out less often;
  • Consumers are cutting more coupons;
  • They do more of their shopping at super centers; and
  • They buy less expensive brands.

Should it come as a surprise then that the biggest discounter on the planet, Wal-Mart Stores Inc. (NYSE: WMT) stock is up 21% in the last 52 weeks? That's not all. Costco Wholesale (NYSE: COST) shares have risen 16% and TJX (NYSE: TJX), a discount clothing retailer, has enjoyed a 17% boost to its stock price.

The interesting question to me is whether consumers will come roaring back to borrowing and spending should the economy recover. Or will this economic downturn be so severe that it will permanently change American attitudes towards material goods? If so, will Americans become more spiritual?

Peter Cohan is President of Peter S. Cohan & Associates. He also teaches management at Babson College and edits The Cohan Letter. He has no financial interest in the securities mentioned.

Related Posts

Reader Comments (Page 1 of 1)

Add your comments

Please keep your comments relevant to this blog entry. Email addresses are never displayed, but they are required to confirm your comments.

When you enter your name and email address, you'll be sent a link to confirm your comment, and a password. To leave another comment, just use that password.

To create a live link, simply type the URL (including http://) or email address and we will make it a live link for you. You can put up to 3 URLs in your comments. Line breaks and paragraphs are automatically converted — no need to use <p> or <br /> tags.

Symbol Lookup
IndexesChangePrice

Last updated: October 11, 2008: 01:51 AM

BloggingStocks Exclusives

Hot Stocks

BloggingStocks Featured Video

TheFlyOnTheWall.com Headlines

WalletPop Headlines

AOL Business News

Latest from BloggingBuyouts

Sponsored Links

My Portfolios

Track your stocks here!

Find out why more people track their portfolios on AOL Money & Finance then anywhere else.