McDonald's: A bellwether for working class and middle class spending


When McDonald's (NYSE: MCD) reports earnings, it may be an indication for how badly the spending habits of the working class and middle class in America have been hurt by the current economic downturn. According to The Wall Street Journal, "McDonald's has advantages over its rivals. The omnipresence of its restaurants means customers don't have to go far looking for them, making them a convenient trade-down option that doesn't eat up gas."

That is only an advantage if people can go out to eat at all. It is highly likely that the rising costs of food and fuel are hurting the people at the bottom levels of the income pool much worse than everyone else. It is hard to imagine most families with incomes under $25,000 being able to manage their daily living costs at all.

Even if a meal for four at McDonald's costs less than $20, it may be that a cheaper meal can be made at home.

McDonald's is not the preferred restaurant for the upper classes and it may be moving beyond the reach of the spending habits of those with very modest incomes .

Douglas A. McIntyre is an editor at 247wallst.com.

Symbol Lookup
IndexesChangePrice
DJIA+47.0012,848.23
NASDAQ+18.822,922.70
S&P 500+5.361,348.00

Last updated: February 13, 2012: 01:07 PM

Hot Stocks

General Electric

19.045+0.17(+0.90)

Alcoa

10.355+0.065(+0.63)

Apple Inc

499.02+5.60(+1.13)

Google Inc 'A'

612.56+6.65(+1.10)

Bank of America

8.275+0.205(+2.54)

Wal-Mart Stores

61.88-0.02(-0.03)

Exxon Mobil Corp

84.34+0.54(+0.64)

Ford

12.545+0.105(+0.84)

Citigroup

33.39+0.465(+1.41)

IBM

192.80+0.38(+0.20)

Yahoo

16.15+0.01(+0.06)

Starbucks

49.16+0.34(+0.70)

Microsoft

30.58+0.085(+0.28)

Home Depot

45.815+0.485(+1.07)

DailyFinance Headlines

Benzinga Headlines

TheFlyOnTheWall.com Headlines

BioHealth Investor Headlines

WalletPop Headlines

DailyFinance BlackBerry App

My Portfolios

Track your stocks here!

Find out why more people track their portfolios on AOL Money & Finance then anywhere else.

BloggingStocks Partners

More from AOL Money & Finance

BioHealth Investor Headlines

Page Loaded in 1329156430296 ms.