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How can the New York Times be worth so little? Easily

Posted Jul 25th 2008 5:59PM by Jonathan Berr
Filed under: Newspapers, New York Times'A' (NYT), CBS Corp 'B' (CBS), Media World

BusinessWeek recently posed the question of how The New York Times Co. (NYSE: NYT) could be worth so little? The question is worth pondering.

The company has a market cap of about $1.8 billion, roughly the price that CBS Corp. (NYSE: CBS) recently agreed to buy CNET for. Its enterprise value is about $2.85 billion.

Lehman Brothers analyst Craig Huber estimated that the Boston Globe and 15 regional papers could be sold for $575 million after taxes, and valued the company's 17% stake in the Boston Red Sox at $152 million and estimated NYT's portion of its new headquarters at $750 million. About.com, which the Times bought for $410 million three years ago, could fetch a tidy profit if it were sold today.

"Does anyone really believe that Times Co.'s other assets --The New York Times, the International Herald Tribune, and its New York City radio station -- could be worth only $750 million?" the magazine asked. Remember that Cablevison Systems Corp. (NYSE: CVC) recently agreed to buy Newsday, a smaller paper, for $650 million, which was a pretty steep price.

The math, I agree, makes no sense.

But remember that the New York Times is not a typical company. Time and time again, management has shown disdain for shareholders not named Sulzberger. Even by the standards of the newspaper industry, the Sulzberger clan is held in particularly low regard, even though it recently jacked up its dividend by 31%.

Time is not on their side.

Advertisers are keeping a close eye on their budgets and will be more than willing to cut spending on print at the first sign of trouble. Remember that for all of their talk about the Internet, newspapers are primarily a print business and will be for some time. It's no surprise that the stock is down by more than 47% over the past year.

Tags: advertising, media, New YORK TImes, newsday, newspapers, NewYorkTimes, NYT

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