Over the years, I've started several businesses. All in all, the process has been exciting. But, at the same time, there were lots of risks and frustrations.So, if you're thinking about making the leap, what are some things to consider? Let's take a look:
1. Know your industry: I read lots of business plans. And, one common theme is: the entrepreneur has only a sketchy understanding of the industry and competition.
And, I think this can be a dangerous sign.
However, with the internet, you can get a great understanding of an industry. For example, you can look at trade association websites, industry publications and even government sources.
Finally, there's a good book on the subject: Successful Business Research: Straight to the Numbers You Need--Fast!
2. Write an executive summary: With your industry research, this should be easier to do. Also, specify the business model (how do you make money?); the competition; a forecast and key milestones; and marketing strategies.
Make this simple and concise (hopefully the summary is only one page).
3. Where's the money? That is, how will you get customers to pay you?
For example, according to James Klingler, who is the Assistant Professor of Management and Operations at the Villanova School of Business:
"Too many businesses are started without a clear path to money. Often this stems from not really understanding who the customer is and how the business will reach that customer. Self delusion can often be found in the assumptions made about getting to the customer."
So, it's a good idea to talk to potential customers. And talk to many of them.
4. Leverage: Don't do everything yourself. In fact, with virtual assistants, on-demand applications and outsourcing, there are cost-effective ways to deal with many business functions (such as payroll, customer management systems and so on).
So, I had a chance to interview Tim Berry, who is the founder of Palo Alto Software (which develops business plans and marketing software) and the author of a new book, The Plan-as-You-Go Business Plan
5. Reality check: Take a realistic assessment of yourself. Can you deal with lots of stress? Are you OK with working long hours? Can you sell your products and services?
Yes, it's tough stuff. But, if done right, starting a business can be a tremendous experience.
Tom Taulli is the author of various books, including The Complete M&A Handbook and The Edgar Online Guide to Decoding Financial Statements
. He also operates MergerBook.com.











Reader Comments (Page 1 of 1)
7-27-2008 @ 10:36PM
Maria Marsala said...
Thank you for your thoughts and the resources you provided. Another business plan methodology that you may want to visit is called the One Page Business Plan, also created by someone in California... must be something in the water :) Sample the process at www.BusinessAndMarketingPlan.com
7-28-2008 @ 1:43PM
MtnCircle said...
It's important to find the right fit - the type of business you are comfortable working with - www.ItTakesAPlan.com has a good business and plan that's very easy to work with and it can make you some money if you can believe in the product - which is good. But you can't succeed at anything if you can't believe in what you are doing. I appreciate all the business helps I can find!
7-28-2008 @ 2:35PM
Roger Hammer said...
His article was very generic, he made no mention of critical tax issues, problems with payroll and its tax issues, as well as the ins and out of the Labor Departments, whether to use or not use a payroll service. These are areas that new businesses need help understanding. These are issues that the Governments have put in place to trip a new business up, hence: fines/penalties/interest. These are issues that are financially devastating! If your giving info on starting a new business, dont give tips that most people know (canned tip)
7-28-2008 @ 9:21PM
Sham Mehta said...
This is a good article from an academic point-of-view. Realities are more baffling and can only be learned as the business starts-up. For instance, there are regional differences in the demand for the same type of business. Advertising plays a critical role, yet nothing is mentioned here.
An entrepreneur must balance his or her resources at the outset to be successful in the venture.
7-29-2008 @ 1:58AM
Tom said...
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