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USANA Health Sciences and Minkow settle lawsuit - a sad day for free speech

Shares of USANA Health Sciences (NASDAQ: USNA) rose more than 7% on Monday and is up again today after the company announced that it had settled its lawsuit against Barry Minkow and his Fraud Discovery Institute, which had accused them of making false allegations about the company and working in concert with others to manipulate its stock and profit from downward movement.

In the press release, the company announced that "USANA has agreed to withdraw its lawsuit and Mr. Minkow and the FDI have agreed that they will not trade in USANA's stock in the future, will remove information regarding USANA within their control from the internet, and will not publish any further statements about USANA."

Here's what's so messed up about this: USANA had accused Minkow of defamation but, in March, U.S. District Judge Tena Campbell tossed four claims against him, leaving only the allegation of a conspiracy to drive down the stock.

In other words, USANA was unable to demonstrate in court that any of Minkow's allegations were untrue -- and never really rebutted any of them in its PR effort to tar and feather him. But now Minkow will stop telling the public what he believes about USANA. The real loser here is anyone looking to hear another side to the USANA story: potential investors and potential distributors in the company's multi-level marketing business.

Doug Lane, an analyst with Jefferies & Co., told The Salt Lake Tribune that "It seems like USANA has succeeded in getting the Fraud Discovery Institute to stop making negative comments about their business, to pull down from the Internet all commentary and to not trade in their stock anymore."

Again: not untrue comments, not defamatory comments -- just saying stuff that's negative. Basically Usana was able to sue Minkow and then use its size to muscle him into promising to be nice to them.

Essentially, a large corporation was able to bully a small dissident into silence with the help of a cumbersome litigation process that led to a war of legal fees that Minkow could not win.

This corporate bullying and efforts to intimidate people who raise red flags is the issue that the SEC should be looking at. Unfortunately, Chairman Chris Cox is too busy battling the imaginary demons of naked short selling.

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Last updated: December 02, 2008: 08:24 AM

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