Shares of USANA Health Sciences (NASDAQ: USNA) rose more than 7% on Monday and is up again today after the company announced that it had settled its lawsuit against Barry Minkow and his Fraud Discovery Institute, which had accused them of making false allegations about the company and working in concert with others to manipulate its stock and profit from downward movement.
In the press release, the company announced that "USANA has agreed to withdraw its lawsuit and Mr. Minkow and the FDI have agreed that they will not trade in USANA's stock in the future, will remove information regarding USANA within their control from the internet, and will not publish any further statements about USANA."
Here's what's so messed up about this: USANA had accused Minkow of defamation but, in March, U.S. District Judge Tena Campbell tossed four claims against him, leaving only the allegation of a conspiracy to drive down the stock.
In other words, USANA was unable to demonstrate in court that any of Minkow's allegations were untrue -- and never really rebutted any of them in its PR effort to tar and feather him. But now Minkow will stop telling the public what he believes about USANA. The real loser here is anyone looking to hear another side to the USANA story: potential investors and potential distributors in the company's multi-level marketing business.
Doug Lane, an analyst with Jefferies & Co., told The Salt Lake Tribune that "It seems like USANA has succeeded in getting the Fraud Discovery Institute to stop making negative comments about their business, to pull down from the Internet all commentary and to not trade in their stock anymore."
Again: not untrue comments, not defamatory comments -- just saying stuff that's negative. Basically Usana was able to sue Minkow and then use its size to muscle him into promising to be nice to them.
Essentially, a large corporation was able to bully a small dissident into silence with the help of a cumbersome litigation process that led to a war of legal fees that Minkow could not win.
This corporate bullying and efforts to intimidate people who raise red flags is the issue that the SEC should be looking at. Unfortunately, Chairman Chris Cox is too busy battling the imaginary demons of naked short selling.
Reader Comments (Page 1 of 1)
7-29-2008 @ 10:55PM
michael webster said...
Uh, Zac it would appear that the FDI basically sold out their position.
They won the SLAPP motion, got attorney fees, and USANA was left some bs cause of action.
FDI was paid money, probably large amounts of money, to go away and shut up.
That is the business decision.
No way the material comes off the website otherwise.
And of course there is a gag order so Minkow cannot talk about the settlement - in order not encourage other pikers to take a run at them.
7-30-2008 @ 7:42PM
Unknown said...
Zac, you forgot to mention that small issue of the SEC investigation into Usana that was closed without a finding. The investigation response pretty much refuting Minkow's claims. You also failed to report that convicted felon Barry Minkow was funded by convicted felon Sam Antar in this attack. Both convictions involved securities fraud.
7-30-2008 @ 9:55PM
michael webster said...
Unknown writes: "the SEC investigation into Usana that was closed without a finding. The investigation response pretty much refuting Minkow's claims."
Uh, your first sentence contradicts your second.
Minkow's claims regarding the business model were not thought by the SEC to constitute material misrepresentation to the buying public.
That has nothing to do with whether the business model is a pyramid or not.
As for Barry and Sam, I would put more faith in their claims because they back it up with evidence and not slander.
8-03-2008 @ 8:26AM
Wesley Serra said...
My view is midway between Zac's and Michael Webster's. In a couple of important ways, Minkow is not simply the victim in this, but I don't see how one can conclude that he was paid off to go away.
First, as to Minkow's actions: he's no babe in the woods. He had to know that he was stirring up a hornet's nest, and possibly a lawsuit. Anyone in that position needs clean hands. So what does he do? He shorts USANA stock. This gives him a profit motive to bash USANA, and USANA - completely predictably - jumped all over it. Lest we forget, had Minkow not shorted USANA, Judge Campbell's order of March 3 (http://www.box.net/shared/static/khhybjxwcc.pdf for anyone who wished to read it) would have ended the case in his favor. She granted summary judgment on every cause of action except the stock manipulation, all but holding that Minkow had the negative stuff right. That would have made a nice ending, no?
Moreover, when Zac writes that the suit amounted to "a war of legal fees that Minkow could not win" - well, Zac, he did win them. As Michael points out, Campbell awarded him costs and attorneys' fees under the California anti-SLAPP statute - see opinion at http://www.box.net/shared/static/6lir1yzcws.pdf . It was again the hubristic move of shorting USANA that sank him.
Minkow agreed to a sealed settlement - order http://www.box.net/shared/static/0a1sshs4ks.pdf - and confidentiality, so we will never know the details. That's bad. It allows the scammers and their shills to crow victory, which is already happening. But, Michael, we equally don't know that Minkow was paid a dime. It is possible - as he says - that he had no money to continue litigating. In that sense, Zac, you're right, free exchange of information is the loser. But tell me, Zac, even without knowing whether he was paid to drop the suit, how much did Minkow make by the short? Before the recent attempts to take USANA private, its stock had dropped like a rock.
We'll never know, will we? Few things are black and white.
8-05-2008 @ 3:25PM
Krystal L. said...
I don't understand why Barry Minkow was trading Usana stock if he was trying to make allegations about the company?
With a little common sense, Barry Minkow's intent seems obvious. The fact that this article defends him shows some very evident bias.
8-29-2008 @ 9:40PM
Doug said...
Well, not being a lawyer but merely a potential distributor for Usana, I found this to be interesting. My main question hasn't been answered, the claims of Mr. Minkow that the product, nutrimeals, exceeds by 1,000 times, the CA prop 65 legal limit. Are his lab reports accurate? Where is the FDA on this issue? Whatever happened to the consumer at larger? Who cares about a few millionaires trading money?
Doug
9-03-2008 @ 7:29PM
Terri Hamel said...
I don't get it.
Why do people want to defend a convicted felon, funded by another, especially when both convictions involved securities fraud?
Consider the sources.
Terri Hamel.usana.com
9-25-2008 @ 12:02AM
Kyle said...
Terri,
Consider that nothing was ever proven against Barry. Face the facts kiddo they paid him off.
Everything they brought against him was thrown out. They had the right to move forward and try to prosecute on their final issue and they..... did nothing.
Think about it Terri! If Minkow had been spreading lies all this time why isn't he behind bars? Because he was right and USANA paid him off.
Barry gets a nice chunk of change and USANA gets him to agree to pulling down his posts. Everyone wins! Except for the distributors of course. They're SOL.