For those younger investors/readers who may not have heard of him, Rukeyser, who passed away two years ago, was the host of the Public Broadcasting System's "Wall Street Week with Louis Rukeyser."
At its core, the show, which ran with Rukeyser as host from 1970 to 2005 and was broadcast on Friday nights after the market closed, was the first weekly television series to summarize the week's often-dizzying financial and economic news in plain-spoken terms that the typical investor could understand. Simply, Louis Rukeyser defined broadcast financial news coverage and analysis, and was the face of Wall Street for a generation.
And the key to the show's success and usefulness, along with a no-nonsense format, was Rukeyser. A journalist by training, Rukeyser combined expert-level knowledge of the stock market and economics with the temperament and values of a family doctor, to create a calming, trustworthy source that viewers tuned in to religiously. The show became one of the most popular programs on PBS, at one point airing on more than 300 stations and attracting over 4.1 million viewing households.
'Good evening. This is Wall Street Week. I'm Louis Rukeyser. Welcome back.'
In addition to a fair, accurate, succinct summary of the week's events, Rukeyser recruited some of Wall Street's and the financial community's most respected analysts and economists to appear as regular panelists. Further, the question/answer sessions and discussions Rukeyser and his panelists had with that week's guest expert were informed, smart, incisive, relevant, and utilitarian: there was no sensationalism and hype that so characterizes many of today's financial news/analysis shows. In other words, it was much of what the broadcast realm is not today.
But that's not to say that Rukeyser couldn't liven things up -- far from it. Rukeyser's clever, pun-filled humor was legendary, and his ability to poke fun at some of the biggest decision makers on Wall Street, in Washington -- and at himself -- let you know that he took his work seriously, but he didn't take himself too seriously. And viewers could quickly detect Rukeyser's values, or what he knew was important in life, because he stated them often: his wife Alexandra and three daughters, and his close friends.
Rukeyser: a role model, ...for more than Wall Street
Rukeyser's conduct and example is in stark contrast to many of today's decision makers on Wall Street and in Washington, many of whom seem to know the price of everything and the value of nothing.
Maybe the second best thing about Wall Street Week with Louis Rukeyser was that it was the perhaps the only thing about Wall Street that week. For decades, even well into the era of cable television and the birth of the Internet, Wall Street Week was the only, substantive, weekly analysis show on national television to wrap up the week's events from the Concrete Canyon.
However, that's not to cast aspersions at every, current financial news/analysis show or to deplore the increase in financial information available today: some shows are doing a good job at increasing investor knowledge of money, markets, investment, and the stocks they own. But we also know that many are not, and serve as static that simply clutters the mind, or even worse, that misleads investors.
And when you think about it, in this decade, clutter, errors, and acts that mislead the public have not been limited to financial television shows. The United States seems to have abounded in them in this decade, which is why the nation misses, and could sorely use, more decision makers like Louis Rukeyser, right now.
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Financial Editor Joseph Lazzaro is based in New York.











Reader Comments (Page 1 of 1)
8-01-2008 @ 6:44PM
william lindblad said...
The "best of good buys" is still with us, and you missed Lou's "elves". Yes, Lou provided insight with a sense of humor.
8-01-2008 @ 8:21PM
tom said...
Great words for a great man. He was the WALTER CRONKITE of Wall Street. I used to watch him every friday. I even remember when he had his father on. Now, all the shows on, have cleavage and models who read telepromters. The only one left from that time is Paul K. on The Nightly Business Report.
8-01-2008 @ 11:22PM
John in Hawaii said...
Joe buddy, you are so, so right on. How about yourself as Louis' replacement? Think about it. We could use your level-headed intelligence...
8-02-2008 @ 6:12AM
Limoman said...
Yes, LR's shows were Dry and he tried to add some Class to A Dry & Boring show that only a person with an accountants /Astrocrats mentality liked.
Never comming out and actually saying a Fund Mgr or Whomever was Incompetent ..nor putting his neck on the line..
Me thinks His Support of Raising $ for a Cure for T1 Insulin Diabetes was one of his Best Traits..
He and Greenspan were one of a kind.. what that kind was? I still don't know..
8-02-2008 @ 7:24AM
Mike Sanders said...
One thing that many have forgotton, or never knew, was that Louis gave us the "All Clear" to invest, about seven years ago... Following the .com fiasco (and four or five other events/factors), the world was ready for a "recession." Most notably, Warren Buffet said that we were entering a recession and that the market tank... The recession didn't happen. Louis was right on the money, even with Warren Buffet and the rest of the street, against him. How I wish that we could hear from his wisdom, regarding our current market conditions and the economy!
8-02-2008 @ 8:48AM
BOlmsted114 said...
I thought G.W. Bush was the great "Decider."
8-02-2008 @ 11:48AM
C Walton said...
When I was in college I watched WSW religiously. A good friend, who didn't go to college and was a little slow, often watched with me. Within a few months he was discussing stocks and investments with more understanding than most of my fellow business students.
Louis Rukeyser made this dry topic interesting and easy to understand.
10-08-2008 @ 4:37PM
Ethereal said...
Me too
Miss Uncle Lou
Always he knew
The right thing to do.
10-13-2008 @ 4:29PM
MissinLou said...
OK fans of LR and Wall Street Week, who would you nominate as the new Lou? How will we get him or her on a show that brings back all those excellent traits of WSW? Let's start a ground swell here and show the networks what investors want and are willing to watch.