Circuit City flip flops on MAD Magazine


You might think that corporate train wreck Circuit City (NYSE: CC) would have a lot of things to worry about -- like, oh, I don't know, the fact that it lost $165 million last quarter. Or the stock price, which has gone from $30 to $2 in less than three years. And with fellow wreck Blockbuster (NYSE: BBI) having withdrawn its proposal to acquire the company, Circuit City is even out of the running for the prestigious Stupidest Merger in History That Doesn't Involve the Company Which Owns This Website Award.

You might think that Circuit City management has plenty to keep it busy, but you'd be wrong. Circuit City banned its stores from selling an issue of MAD Magazine that made fun of the company, referring to it as "Sucker City." Hah.

But yesterday the company reversed course and allowed the magazines to be sold, with a PR spokesman blaming "some overly sensitive souls at our corporate headquarters" --

We apologize for the knee-jerk reaction, and have issued a retraction order; the affected stores are being directed to put the magazines back on sale . . . The parody of our newspaper ad in the August MAD was very clever. Most of us at Circuit City share a rich sense of humor and irony . . . but there are occasional temporary lapses.

Now there's a PR guy who deserves a raise -- turning a pretty pathetic situation into a funny situation, even offering the editor of MAD a $20 gift card toward the purchase of a Nintendo Wii, if he could find one.

And as for the "overly sensitive souls at corporate headquarters," maybe they should put down the magazine and do some work. Maybe lose only $50 million next quarter. It would be progress!

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