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Dany Levy, who got her start as a journalist, is the mastermind behind the highly successful email newsletter platform, the Daily Candy (established in 2000). She even got investment capital from top players, such as Bob Pittman (the founder of MTV).Well, this week Comcast (Nasdaq: CMCSA) agreed to shell out $125 million for the Daily Candy.
Basically, the Daily Candy is a purveyor of hip/fashionable content – geared to women. True, there are only 2.5 million email subscribers. However, they are highly desirable for advertisers. The Daily Candy's user base has a median age of 31; has $75,000 in income; and 96% read the email every day. Oh, and 66% of them have purchased something they read about from the Daily Candy.
Currently, there are local editions in 12 cities. Although, with the heft from Comcast, I'm sure this number will expand. There should also be some nice synergy with the advertiser base as well as cable assets like the E! Entertainment channel.
Tom Taulli is the author of various books, including The Complete M&A Handbook
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