The Circuit City mess continues


Shares of Circuit City (NYSE: CC), the outhouse of electronics retailing, continue to frustrate investors, falling more than 4% yesterday after the company said that it would delay the completion of a new $45 million distribution facility that had been intended to consolidate the operations of two existing warehouses. Today's paltry bounce of a penny hardly makes up for the bad news.

A piece in today's Wall Street Journal looks at (subscription required) the company's history of missteps that began in 2006 when the company failed to respond quickly to price declines in LCD TVs, and was compounded by cost-cutting moves that involved eliminating the company's most productive employees.

Now the company is running out of money and desperately needs to do a deal. Blockbuster (NYSE: BBI) had made a conditional offer of $6-8 per share back in May, but withdrew it and now the stock is trading under $2 -- and there don't appear to be any new suitors on the horizon.

In the middle of this parody of strategic vision, Circuit City is actually opening new stores, right next to Best Buy (NYSE: BBY) locations! Think about how dumb that is: if Best Buy were to acquire Circuit City off the scrapheap, it would immediately close the stores right next to its own, meaning that Circuit City is investing its very limited resources in projects that will add precisely no value to its most obvious strategic buyer.

When you look at that, it's hard to conclude that Circuit City is serious about a sale -- and given its history of managerial incompetence, it's hard to imagine a turnaround as a stand-alone public company ending well either.

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