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Boeing looks to change the game in $35 billion tanker competition

Posted Aug 13th 2008 11:05AM by Peter Cohan
Filed under: Boeing Co (BA), Northrop Grumman (NOC)

As I suspected, Boeing Inc. (NYSE: BA) was trying to exert pressure to change the terms of the competition when it signaled this week that it might withdraw from the bidding for the $35 billion Air Force contract for airborne refueling tankers. BusinessWeek reports that Boeing wants the Air Force to delay the date for submitting the proposal and to change the specifications to favor Boeing's smaller modified 767.

BusinessWeek also reveals that the competition is tied in with this November's election. John McCain's former finance committee chair, Tom Loeffler, is a lobbyist for EADS, parent of France's Airbus, which has joined with Northrop Grumman (NYSE: NOC) in a bid for the tanker. In June, the General Accounting Office (GAO) agreed with Boeing that the February award to Loeffler's client had process irregularities. So the Air Force announced it would rebid, but it did so in a way that -- if my hunch is correct -- Boeing believes will put Loeffler's French client at a big advantage.

As BusinessWeek points out, if the Air Force sticks with its current schedule and specifications, it will help McCain win Republican-dominated Alabama in November, which is where Northrop would build the modified A330 that it would deliver to the Air Force if it wins the competition. Democratic Washington would benefit if Boeing won the competition.

What is getting lost here is that it's not clear what would actually be in the Air Force's best interests. I would think that the best solution would be the one that provided tankers that cost the Air Force the least to purchase and maintain while using the least amount of fuel to service in-flight aircraft.

Boeing appears to have a two-pronged strategy. If it gets the Air Force to delay the deadline until after the election and to change the specifications to favor its offer, then it will bid. Otherwise it will threaten to stay out of the competition. If Boeing does bid on its terms, it would delay the decision beyond November and cut into McCain's chances.

But it's still not clear to me which aircraft would be best for the Air Force's needs -- the A330, the 767, or the larger 777 that Boeing would bid if the Air Force's specs stay the same.

That should be the deciding factor.

Peter Cohan is President of Peter S. Cohan & Associates. He also teaches management at Babson College and edits The Cohan Letter. Portfolio will publish his book about Boeing, You Can't Order Change: Lessons From Jim McNerney's Turnaround at Boeing, in December 2008. He has no financial interest in the securities mentioned.

Tags: air force, airbus, AirForce, boeing, featured, john mccain, JohnMccain, northrop grumman, NorthropGrumman, tanker

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